赋能终端,播种未来——阿瑞斯首次线上直播圆满结束!
疫情影响下,为了减轻经销商的经营压力,并针对当前经济环境为经销商提供更好的赋能,与客户共克时艰。4月30号晚,阿瑞斯联合“玛阑士和致奢”品牌组成“光明联盟”,举办了一场主题为“赋能终端 播种未来”的线上直播。如何为经销商客户“造血”,实现终端品牌的持续增长,“为客户持续赋能”是这场直播的首要福利。阿瑞斯具体围绕:【抖音】【社群】【直播】【培育】【陈列】【定价】等六大体系进行专项帮扶,从获客到成交到利润保障,为客户解决持久的经营难题。直播时间从31号晚上7点持续到10点,阿瑞斯差不多9点上场,总经理区总亲自上台,观看人数飙升至最高峰9万多人次,很多客户在还没上场前就表达了对阿瑞斯的期待。
直播除了赋能福利,还精选了几款去年的销售爆款和今年的早春新品做秒杀福利,同时还有100抵1000的增值券以及全场8.5折(秒杀产品除外)的优惠政策,力度空前,因此很多经销商都在直播间留言“活动太给力”。每一款秒杀产品一经推出,便获得了很多经销商的积极响应。有直言自己去年卖得很好的,也有当场立即下单几十套的,还有对灯的设计及品质表示肯定的。还有很多客户表示“全系列都要拍,100套数量不够秒杀”。虽然是在有限的时间内首次试水直播,但已经取得了超出我们期待的战绩,限量款秒杀款产品在直播当晚全部都被秒杀完毕,也有很多客户提前锁定了增值券和其他优惠商品,还新增了部分专卖店意向客户。
在经销商不能来灯都的情况下,结合直播平台受众广泛、时空性强、互动性强的优势,阿瑞斯通过这场直播立体化地展现了产品的外观、优势及卖点,为经销商真真切切地谋取了福利,也大大增强了自身的信心。最后,感谢各位经销商客户的支持和信任,也感谢公司同事及工作人员前期的努力筹备。订单只是开始,我们会更注重后期的工作,以匠心和耐心,保证每一笔订单的出货品质和每一盏灯的售后。期待疫情结束后,我们灯都再相会!
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