欧沐莎集成热水器战略提速升级！携手经销商共战“后疫情时代”
疫情叠加上家电行业结构调整期，消费停滞后延、线下流量低微、供给链断裂等一系列问题接踵而至，2020年让每一个家电企业和经销商都难上加难。现如今，疫情在国内已得到有效控制，在“消费复苏”大趋势下，战略布局成为企业在“后疫情时代”的关键一棋。
广东欧沐莎智能科技，作为集成即热行业的实力品牌企业，灵敏地嗅到此结构性机会，籍此机会点调整自身步伐，通过品牌、终端数字化战略双提速，为适应当下严峻的市场环境打下坚实的基础。
数字化运营提速
此次疫情无疑暴露了家电传统渠道运营的弊端，在线下终端被“封锁”期间，线上端成为那把突破的钥匙。其实，近几年家电行业的消费场景一直往多样化、碎片化方向发展，因此家电的运营渠道也必须随之而变，进一步的多元化。
线下消费受阻，最大降幅超68.3%
中怡康盘点疫情期间厨卫家电线下零售额同比图▲
而拓展数字化运营无疑是此要求下的最佳选择。其大流量、云信息、低成本，都极大地提高了触达用户的方式和资源配置效率。欧沐莎集成热水器结合短视频平台，在抖音、快手等大流量短视频平台中进行大声量的品宣活动，不断盘活数据和流量；借助数字云平台，积极开展线上培训工作，向客户给予技术、经验、管理的支持。
于此同时，欧沐莎集成热水器搭建了数字化互联网平台，积分商城助力线下活动，其积分平台有上千款产品可供客户选择。未来，欧沐莎也将进行双线联动布局，通过线下引入消费流量，线上给予支持的分销方式开展直播消费活动，纽合了消费者、客户、企业三者关系，多渠道提高经销商获客率与售货量的转化效率。
欧沐莎积分商城小程序页面展示
无论是借助公域流量池打造品牌声量，还是使用数字云平台盘活优势，都是欧沐莎在利用数字化打造运营优势。“其实数字化下的运营，本质是没有变的，我们都是想给用户更好的体验、更好的场景，给客户创造最好的价值”，欧沐莎负责人说道。
品牌终端双加速
数字化运营的提速下，欧沐莎更是打起了品牌、终端发展组合拳。今年，欧沐莎将继续在全国铺设紧密互联的网络宣传，凝聚品牌声势。同时，亦会增大对全国客户的地方性广告的投入支持，携手经销商共同打造专属的品牌口碑！
而在线下终端，欧沐莎深知“授人以鱼不如授人以渔”的道理，除了加大物料等方面支持，亦增大赋能力度，由企业总部派遣精英层常驻地方客户处，协助客户开展招商活动，解决开业活动、秒杀促销遇到的难点痛点。
与此同时，欧沐莎更是创新思路，以“异业联盟”的模式互惠互助，全方位挖掘品牌的发展潜力和各种可能性。在平台赋能、品牌造势、终端支持等多方面的组合下，欧沐莎尽最大的程度让经销商无后顾之忧。也正因如此，欧沐莎能在市场上、行业中得到众多认可。
欧沐莎“百城千店活动”得到客户代言图▲
家电行业已经转入残酷的存量时代，在激烈的竞争下，最先淘汰的必然是在模式、产品等方面处于劣势的企业。在当下的后疫情时代，欧沐莎迅速抓紧时机，拥变革，不畏惧变化带来的未知；促转型，积极融入新浪潮，也正因如此，欧沐莎集成热水器才能胜过往，创未来！
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