第四站 | 听 ！怡发毕节店实现千万大商的蜕变！
2020年开年“疫情”期间
毕节店运用
这种“怡发标杆店面运营模式”
通过线上活动量管理
和居然之家合作
1次线上活动
打破了活动线上签单记录
“1天时间1个店签246单”
毕
节
店
“怡发门窗-东方上品”带你走进中国古代窗文化，中国古建筑门窗有着漫长的发展历史，不仅具备实用性还蕴藏着强大的艺术性，为我们现代人的家居装饰提供了很大的鉴赏价值。怡发门窗结合建筑文化和空间美学，传达一种建筑整体的气质和精神。我热爱怡发这个品牌，并将它作为自己的一份事业。
——毕节店总经理叶世波
毕节店总经理叶世波
据叶总介绍，2019年开始，他觉得门窗生意突然变得有点难做，仅凭从价格的基础上想办法做活动搞促销、走设计渠道已经远远不够了。当时有过一段时间迷茫，一直苦于找不到方法。直到怡发总部助力打造标杆门店后，毕节店又重新找到了方向。经历三个月的考核，叶总本人在管理团队方面得到了很大的提升，包括团队的成长也立竿见影。
毕节店最强团队
团队的力量不容小觑，团队合作才能取胜。毕节店队伍庞大，销售人员23个，团队间既是合作也是竞争。毕节店把大团队细分成销售小组，每个月进行各小组的业绩PK，致力于打造最强团队。
— 做引爆性活动 —
门店要长期、良性、持续、健康发展，转变思路是关键。毕节店每个月举办大型活动，目的在于活动的运营具有引爆性，能够在较短的时间内对目标数据进行提升。
— 细化销售目标 —
全民皆兵，千斤重担人人挑，人人头上有指标。从老板到下面的员工，层层细分销售目标，细化到季度、月度、周度和日度，每个人必须对结果负责。
— 注重人才培养 —
怡发的人才观：怡发不能发现和培养人才就是犯罪。毕节店把这个人才观建立在自主团队的培训体系上，每周有2次的培训会议。针对不同的员工进行不同的课程培训，给员工搭建上台展示、锻炼口才和讲解能力的平台。
— 完善各项机制 —
老板员工一条心，面对竞争同舟共济。全员配合门店各项工作，严格执行销售服务标准流程、门店考勤制度、早夕会的主持、活动量管理等多项制度。
疫情的冲击影响了当今的市场，挑战着每一位怡发毕节人，毕节店叶总经常鼓励员工，怡发毕节人再难也要改变，再难也不能做逃兵。选择了怡发，就要把它做好做大做强。怡发毕节人努力不言而喻，奋斗永远在路上。
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