企业怎么做网络推广？免费的推广方法你知道几个？
在信息时代，特别是移动互联网普及以后，每个人的生活都已离不开网络，所以越来越多企业清楚网络环境推广的必要性，希望能挖掘更多的潜在用户群体，实现产品和服务的转化。那么，在竞争激烈的互联网中，企业网络推广方法有哪些？费用怎么算？我们一起详细的了解下吧。
一、网络推广方法和费用
1、SEO推广
SEO优化即指利用搜索引擎的规则，主要是通过对关键词优化，提高网站在搜索引擎内的自然排名，进而获取更多的免费流量，是目前大多数企业优先采取的手段之一。缺点就是见效慢。
● 收费：SEO推广一般都是按照关键词指数而收费的，即关键词的竞争越大，推广优化的费用越高。但是，一旦排名优化上去，是按照用户的点击收费的，具有低成本，稳定排名的优点。
2、SEM竞价推广
SEM竞价推广即搜索引擎营销，是网络推广中常见方法之一，这方面网络推广费用主要通过对设置关键词的出价，可快速获得排名并实现排名曝光靠前的效果。缺点是需要一定的资金能力。
● 收费：SEM竞价推广是根据想得到的排名而决定的，想要获得较前的位置，需要提高对关键词的出价，如果遇到竞争大的关键词，则需要更高的费用。
3、问答推广
可以在百度知道、360问答等口碑较好的平台进行问答推广，如回答老问题，自问自答等都是挺不错的推广方式，这样能吸引潜在用户对该网站的关注及访问。
● 收费：问答推广是免费的。
4、广告投放推广
展示广告如今日头条、抖音、快手等视频营销推广平台，通过把企业网站的相关信息以短视频的方式展示在平台上，加深用户对产品的了解，可以获得巨大的转化。
● 收费：它们都是需要先充值，支撑广告消费抵扣的。同时，它们是按照点击收费的，即投放的广告如果被用户所点击，则需要从账户余额中进行扣费。
5、智能网站
通过搭建几页品牌自有的独立智能网站，可一次对接主流社交及自媒体平台如微信、网易号、企鹅号等。同时支持生成小程序等功能，可以逐步建立起大量的自然流量。
● 收费：免费到收费都有，根据功能选择套餐即可。
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