疫去春来,为爱献礼—尚驰寝具线上爱心促销大促行动战报公布
一场突如其来的疫情,“不接触、为国而睡”成为热词,却让家居行业面临着空前的压力。疫情给传统家具行业实体店模式重重一棒,突破传统模式势如破竹。疫情期间,宅在家里,睡眠时间增加,家居生活消费体验不能实地体验,线上成交线下体验模式成为行业未来趋势。
3月1日-22日,
尚驰寝具线上爱心大促活动上线即全网霸屏,
吸引507505人次浏览,
成功获客235875人次,
下单数达33548单。
适时而动,尚驰科技率先认识到了机遇和挑战,带领500多家专卖店突破传统守店模式,针对当前疫情实际状况实施线上促销联动线下体验,“尚驰睡眠 315抢工厂”的抄底价策略,一线睡眠大品牌,全套系产品线上定金秒杀,品牌承诺线上成交、线下体验不满意全额退换货。不用明星网红带流量,中国质量万里行推荐一线睡眠品牌,质保315放心购。抗疫、破局、逆势营销,尚驰科技以一种不接触式营销让门店从管理层到员工到消费者动起来。
3月1日-22日,尚驰线上秒杀爆品知识宣讲与特惠产品滚动轰炸微信圈方式,开启了全国大型线上促销预热活动,活动周期22天,通过线上秒杀、购买抵扣券、抽奖等方式为蓄客做准备。包括线上产品构建、专卖店人员配置以及各大网络端、媒体端、朋友圈的不定时的投放。尚驰科技全国500余家专卖店、超万人次微信圈、抖音、快手粉丝不间断、不定时的刷屏,24小时保证品牌滚动式曝光,提高品牌影响力,促进销售,产生订单。
尚驰科技线上促销活动成交量远远超出了预期,成功需要数据,是一场成功的线上不接触营销典范。成功需要总结、分享,大疫面前,同仇敌忾。尚驰科希望把好的、行之有效的经验分享给同行,众志成城,共克时艰。
一、战前总动员,全国线上线下联动
二、 线下转型线上,专卖店变微店
三、 牵一发而动全身,万人团队线上服务
四、 定金秒变10倍,多款特价产品超值秒杀
尚驰“疫去春来,为爱献礼”线上爱心促销活动,线上和线下融合互动将成为新的零售模式,将来会成为一种常态。考虑到家居行业是重体验的行业,线下实体店能为客户提供更为感性直接的体验,存在的意义不言而喻,但也会随之发生一些变化,也可能会改变现在的卖场模式。
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