花王水漆全面复工复产：向“后疫情时代”传递重要信号！
2020年3月2日，花王水漆各大生产基地全面复工复产，传递出强烈信号：疫情向好之际，花王水漆正在“热”起来；后疫情时代，花王水漆将热火朝天大干一场！
2019年，花王水漆驭势而行，取得了产品力、品牌力与渠道力上的重大突破，引发经销商加盟热潮，在整体低迷的中国涂料市场环境下实现逆势生长！
2020巴德士集团总动员大会线上直播
步入2020年，疫情是大考，“后疫情时代”下抓经济更是必答题！3月2日，按照集团公司部署, 实施差异化、精准化防控，花王水漆各大生产基地全面启动复工复产——递交后疫情时代下的“硬核”答卷，全面夺得2020水漆爆发年营销战略新高地，再次逆势飞扬，花王水漆准备好了！
●高效复工复产：在部分复工之际，花王水漆很多经销商就火速抢先下单，开局势头向好。全面复工后，全国各生产基地已启动有序生产和发货，全力满足经销商伙伴需求；一线营销精英全面投入线上与线下市场，火热推进各个核心市场销售与开发工作。
●支援经销商，共渡难关：迅速启动“抗击疫情，共克时艰”送温暖特别行动，为经销商伙伴送去第一波支援，后续还将陆续出台支援政策。
●越是危机时期，越是广纳贤才：在2020年集团总战略升级为“人才+管理”的大背景下，花王水漆目前已经在面向社会各界广纳综合型青年人才、面向重点高校广招储备人才、面向行业广招资深人才。
●线上营销与传播提升至战略高度：成立了新媒体营销部，搭建线上+线下营销网络，多平台已展开联动，为贡献新客流，高效转化销售力做好了准备。
●打造“大健康时代”的竞争“强引擎”：抗菌系列新品已进入关键筹备阶段，即将推出。同时还将进一步完善健康环保系列产品体系，确保始终有趋势产品参与市场竞争。
●全员营销，共创共赢：正式宣布了打造“超级业务员”动员令，全员奔跑进入“战斗状态”，为集团公司达成“2020年销量增长大于30%的目标”贡献花王力量！
●继续深化“产品+品牌+服务”的营销模式：以更优产品、品牌力、服务能力，为经销商提供更好的服务。
●继续强化花王水漆品牌定位：以“二次提纯更净味”为定位语，继续落实品牌定位系列计划。
●深化立体营销体系建设：紧紧围绕七大工厂集中力量打造样板市场，以东南西北中5大营销中心为核心辐射全国，创营销新格局，为全面夺得2020水漆爆发年营销新高地做足战略准备。
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谋好篇、开好局、起好步！花王水漆正为掀起“后疫情时代”的发展热潮加速战略布局与落地 。各大生产基地全面复工复产是重要开端，传达出强烈的信心与勇气，更标志着花王水漆已火力全开，全面吹响了在后疫情时代高质量、高速度发展的号角！
以复产促战“疫”，为美好共向前！“后疫情时代”下的社会发展需要更具韧性的民族品牌，花王水漆不会因为疫情而改变方向，只会更加坚定信心，在新“危”中找“先”机，以危机为契机，积极布局，修炼内功，打造具备更强“免疫力”的花王水漆！
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