【网站运营】网站SEO优化之站内链接的优化
网站SEO优化的内容无非就是老生常谈的站内优化以及站外优化两个大方向，说起来来容易、听起来简单，但是真正在实际操作中并非如大家所说的如此容易，想必大家都知道搜索引擎算法总是瞬息万变，让你防不胜防，同时在SEO过程中还会遇到形形色色的问题。今天我们就着重讲一讲网站SEO站内链接的优化。
其实站内链接优化这样的文章在网上很多，而且大体都相同，因为做网站SEO主要是去迎合搜索引擎的习惯进行优化，所以对于网站站内链接的可控因素，大体上得都差不多，这里总结的经验如下：
1、构建网站地图
这里主要分享思路，其实网站地图的作用主要是提高搜索引擎爬行抓取的效率，让网站的每个页面都呈现在搜索引擎面前，这样抓取的几率就会提高，对网站地图的格式有HTML文本格式、XML，TXT格式，爱用建站用户可通过Design Lab自动生成网站地图。
2、网站导航设计
做导航时候需要尽量不使用Flash、图片、js等，因为这些搜索引擎根本难以识别抓取不到其内容，如果非要采用图片设计导航的话建议加“alt”标签属性，导航其实可以分为很多种，如：主导航、副导航、面包屑导航等，具体各导航形式就不在此以图展示了，这里说明下副导航，所谓副导航就是指除主导航以外的所有导航都可以称为副导航，如网站的底部导航、右边或左边的导航等等。
3、站内锚文字
站内锚文字即为超链接加关键词的组成形式，锚文字可以传递权重、能使用户更为准确的寻找到自身的需求，提高用户体验。例如百度百科所做的锚文字大家可以去参考学习下这里就不多说了。
4、相关文章、热门文章、最新文章等
如上一篇、下一篇、相关文章或最新文章、热门文章等，这些都是为了使用户更快速、更便捷的找到所需了解的信息内容，因此增加了用户体验和曝光率，提高抓取率。
5、权重合理分配
一般来说，我们是给首页赋予最高的权重，频道栏目次之、文章内页再次之。但发现很多网站只给首页外链或内链，而内容页或频道栏目页根本不管，这是个很大的错误优化思想，其实都要兼顾，这样网站才能良性发展。
6、点击次数
点击次数就是网站最底层的文章从首页点进来的点击次数，最好不要超过三次，一般三次就是非常好了，对大型网站最好不要超过四次，这里主要针对一般性网站，所以建议大家在网站正式上线之前做好网站层次架构的设计，以免后期进行改动。
7、写在最后
站内链接需要注意的东西还有很多，给大家一个思路，多去一些大型网站、去做整体Seo做得比较好的知名网站、排名好的网站观察这些网站的站内链接是如何做的，善于观察和发现才是我们前进的好良好步伐。
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