企业春节祝福怎么发能赢得客户的青睐？
转眼间，又到了一年一度的新春佳节了～
拜年可是很好的客户关系维护和品牌提升良机，充满浓情温馨的拜年不但能淡化广告意味，令客户不反感倍觉亲切，也让客户对公司的来年计划、新品发布、优惠活动有所了解充满期待。但是，拜年祝福满天飞，到底该如何做呢？
小爱酱今天通过5个纬度评测了多种企业拜年方法，助你成为最受客户青睐的仔～
短信
品牌信任度：★
受众覆盖：★★★★★
用户体验：★
操作简易度：★★★★★
成本：偏高
操作方法
登陆爱用建站平台-打开短信系统-导入需要发送的名单及内容-发送受众群体。
简评
随着移动互联网的快速发展，短信和电话的存在感正在日渐走低。在验证码、营销短信充斥的今天，短信无论从打开率还是用户体验着实不高。但短信依然有无可比拟的优势-用户触达，能快速触达广大的客户及潜在客户。
操作方法
公众号推文
品牌信任度：★
受众覆盖：★★
用户体验：★★★★
操作简易度：★★★★
成本：较低
简评
微信公众号拜年，是时下比较流行的方式，但可以想象，节假日的推文密集期，手机充斥着各类同质推文，点击率必然不高。当然，作为服务公告通知又或有极佳创意，也是不错的选择。
操作方法
邮件
品牌信任度：★★★
受众覆盖：★★★
用户体验：★★★
操作简易度：★★★★
成本：较低
简评
拜年邮件往往是被遗忘的方式。邮件相比公众号和短信，具有更强的品牌体验以及正式仪式感。但同样，邮件的投递效率以及打开率也是偏低的。需要注意的是要通过品牌邮箱发件，增加品牌感。
操作方法
视频/短视频
品牌信任度：★★★★
受众覆盖：★★★★
用户体验：★★★★★
操作简易度：★★★
成本：中等
简评
每年过年都会看到各种各样的拜年视频，看上去有趣又喜庆。而去年短视频的兴起，可以预见短视频和拜年的结合会有新火花。需要注意的是，内容创意是短视频的关键，一个喜庆的段子可能让你的效果倍增。
操作方法
官网/官方商城
品牌信任度：★★★★★
受众覆盖：★★★★
用户体验：★★★★
操作简易度：★★★
成本：中等
简评
在官网上给进来的访客新年祝贺，浮动窗太没有心意，可以试试埋个彩蛋，点击后更可以跳转任意页面，服务通知/新品推荐都可以。通过官网展示新年祝贺也会更正式，品牌感更强。
操作方法
总结
可以看出方法各有优缺点，小爱酱建议可以根据客户属性或客户范围，采取2-3种方式进行覆盖投放，效果会更佳哦～
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