【网站运营】怎么设计电商网站才能为商家带来提升
现在电商网站越来越受欢迎，但是很多商家却并不知道怎么把它设计好。建站设计什么意思呢？简单来说，就是通过整体布局、框架、风格、图片、文字的调整让网站有美观的视觉呈现效果、个性化的展示。如果你的商城网站只是一个简单的大卖场，那样很难吸引顾客，也难以给顾客留下什么深刻印象。所以今天就教大家几个自助建站设计知识，希望能给各位不知道怎么设计电商网站的商家带来帮助。
1.分好框架
一个成功的商城网站，各版块之间应该逻辑清晰，分清主次。在建站前，要想好是做多页面还是单页面，准备把商城、团队展示、产品展示、相册等等放在哪个部分，各个部分之间的递进关系是怎样的。
有了主次之分后，重要的版块可以让标题更醒目、字体大一些，次要的版块就可以不那么扎眼，主要用于更详细的信息展示，让访客看得舒服。
2.注重细节
商城网站内容和产品较多，如果不注重细节，就会显得整个网站都非常乱。一个颜色、字体的调节，甚至小小的页面边距、页眉页脚设置，都是非常重要的。举个例子，导航的设置就是个很重要的细节，导航相当于网站地图，是对客户的重要指引，所以导航要在网页最顶部或左侧显眼位置，言简意赅地精确概括出相关内容。像下图这个导航，就精准地概括了各个版块，给顾客提供了很好的指引。
3.设计要跟产品相配
一站式建站设计创意再新奇、设计再高端，若是与产品风格背道而驰，那也是很差劲的网站。如果你的产品是小清新风格，你却做一个高端硬朗冷酷风，那就看起来很奇怪了。网站风格要与自己的产品保持一致，比如下图这个用“上线了”建站工具做的服装网站，服装本身是极简严肃风格，所以网站的调性也是简约、高端，有大量留白，这样风格统一的网站，看起来才舒服。
4.注重实用
网站只是一种工具，是用来传递信息、售卖商品、给顾客提供方便的。所以商城类网站一定要讲究实用性，不要把它设计得太张扬，不要堆砌太多花哨无用的元素在网站上，那样反而会扰乱客户视线。优秀的设计，在设计上不传递与产品本身不符合的信息，不误导和过度激励客户，会尽量给访客舒适的浏览体验。
网站建站设计想要做好，就必须注重上面这四个要求。慢工出细活儿，想要做出这些效果并不难，希望大家能对这些知识学以致用，建设出一个独特且符合大众审美的商城网站。
文：资讯小卡车
图：pexels
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