【小程序百科】小程序对传统企业商家有哪些优势？
1、抓住附近流量
在小程序中，有一个功能叫“附近的小程序”。这项功能可以显示出用户周边5KM的小程序。对于企业和商家而言，借助这项功能可以直接将自己展现在附近5KM的微信用户面前，从而抓住附近的潜在客户。
2、提高客户粘性
小程序拥有收集数据以及数据统计分析功能。对于企业和商家而言，借助这项功能，首先可以收集用户的，意见与建议，从而改进自身不足，提升服务质量，从而提高客户消费体验。其次，可以分次出用户的喜好，从而针对性的推出一些产品和服务。
以餐饮行业为例。
自微信小程序发布以后,餐饮业小程序动作频繁,比如肯德基、周黑鸭、麦当劳、星巴克等一线大佬餐饮品牌纷纷加入了小程序大军。餐饮店为什么对小程序情有独钟?因为便宜、简单,更因为它有着微信、支付宝、百度、京东、今日头条身后那亿计的庞大流量。
设想一下这两个场景:
在家中休息或者坐在公司上班,临近饭点,打开微信“附近的小程序”功能,就能查看到附近的餐饮店小程序,点开找到自己喜欢吃的食物下单,等待外卖送达。这就是小程序的便利之处。又或者路过店门口,觉得这家店还不错,掏出手机扫一下小程序码,马上就能知道店里是否还有座位,有什么特色菜?甚至直接点菜付款,进去找个位置就可以等吃了,不用再傻乎乎得跑进去东看西看,东问西问。是不是想想都觉得很便捷。
3、小小的程序,优势多多
小程序拥有非常丰富的营销“手段”，例如拼团、砍价、团购、优惠券、会员特惠等等。对于企业和商家而言，借助小程序丰富的营销手段，可以推出各种各样的促销活动，从而吸引用户消费，提升销售额。
小程序很小,小到只需一个微信、一个支付宝。
小程序很大,衣、食、住、行、玩……它无所不包,大无边界。
当你点开微信小程序,开启的附近小程序功能让你看到原来小程序已经渗透到我们身边的方方面面,理发店、奶茶店、鲜花店、餐饮店……无论是BAT,或者是京东、今日头条……都是“狗大户”,他们拥有以亿起步的庞大流量,这对于所有的行业、所有的企业都是一种不小的吸引力。
即使引导百分之一、千分之一、万分之一的流量,或许就能成为下一个拼多多、趣头条。
小程序未来还有着无穷的开发潜力，所以还没注册的朋友们要抓紧时间不要错过这个机会了！
文：资讯小卡车
图：pexels
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