【小程序百科】如何利用小程序的会员体系留住80%的生意？
不断推出新产品、吸引新客源、拓展推广渠道一直以来都是商家实现可持续发展的血液，但新品上市的失败率居高不下、用户复购率低、推广方式 的局限导致拉新效率低也是电商的一大痛点。商家想提高用户复购率、增强与用户间的粘性，可以利用会员卡给商家解锁更多营销玩法，锁住精准用户。
打造会员体系，刺激二次消费
会员卡是商家培养忠实用户的一款营销工具，其主要有“无门槛会员”、“等级会员”、“付费会员”以及“微信会员卡”四种类型，针对不用类型的用户开启不同种类的会员卡。同时，商家搭建积分体系，通过赠送会员福利，增强会员粘性。并且可对会员设定不同标签，按标签维护会员，例如：
会员：以新人礼包、发放各种优惠券的方式引导会员消费
重要会员：以专属折扣、生日礼物、积分赠送等方式促进会员留存
沉默会员：以积分兑换、积分抵扣的方式唤醒会员，刺激会员复购
流失会员：以促销短信、赠送折扣优惠券的方式挽留会员
4大会员优势，突破推广局限
利用会员卡的4大优势，助力商家突破推广局限，快速拉新、提高复购。其4大优势为：
增加有效会员数量：发展更多的消费者成为会员，为后续的营销策略打好基础
提高会员活跃度：增加会员进店消费与线上消费的次数，提高拉新用户的概率
促进会员购物与客单价：强化会员权限，不断以低价、优惠券等形式引导消费
提升企业的市场占有率：会员数量越多、忠诚度越高，在同行业同区域的市场占有率就越高，结合一定的广告效应，增加企业曝光。
叠加营销玩法，提高会员复购
会员卡+积分，调动会员活跃度
会员卡+积分的玩法适用于电商、服务等行业，商家通过线下活动，结合线上小程序，将会员吸引到小程序购物，并且以积分抵扣的方式带动会员消费的积极性，延长会员活跃周期，提高会员粘性。
微信会员卡，提高会员留存
微信会员卡是用户和商家的桥梁，商家通过用户获取优惠所预留的信息进行精准营销，同时充分利用微信现有的流量池，通过线上和线下进行互动转换，提高流量增长和留存。利用微信本身的流量优势和用户习惯，以卡包为流量入口，激起用户的消费欲望，唤醒沉睡会员。
文：资讯小卡车
图：pexels
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