微信小程序能改善企业现状的优势有哪些？
在短短不到三年时间内，小程序给移动互联网带来了翻天覆地的变化，同时也给企业带来可观的商机，于是许多企业便纷纷开始进行小程序开发。那么小程序到底可以改变企业现状的哪些地方。
一、降低人力成本
以前的餐厅需要配备很多服务员，负责不同的工作内容，规模较大的餐厅甚至需要20-30名服务员，人力成本是比较高的。
而现在，很多程序都提供了通过扫描二维码点单、下单、支付的功能，可以将餐厅的服务人员减少到原来的三分之一，大大节省人力成本。
二、减少采购成本
拥有小程序后，商家可根据后台大数据的显示，分析食材用量概况，根据数据去采购食材，自然可以大限度地减少食材浪费。
三、利用大数据分析，实现精准营销
消费者通过扫描二维码消费后，小程序会留存用户信息，相当于微信直接给商家对接了会员功能。商家可根据用户的消费信息数据，针对性地调整会员等级以及会员折扣，有助于提高商城的复购率。
四、「附近小程序」是微信线上免费引流入口
微信的「附近的小程序」功能，能覆盖五公里以内所有小程序商家的位置信息、基本店铺资料。这相当于免费给所有商户开通了一个五公里以内的线上店铺展示位置。用户只需打开「附近的小程序」搜索，就能找到自己想要的店铺、产品或服务。
五、餐饮业小程序实现线上线下裂变营销
微信小程序的核心是线下，用户可以在店内扫描小程序二维码下单。商家通过这种方式将线下的流量汇集到线上，再将线上的流量通过活动推广反哺给线下，线上线下场景互通形成一套完整的裂变营销模式。当达到这种效果之后，商家们就再也不用为用户发愁了。
六、减少外卖平台的额外支出
现在的微信小程序，只要餐饮公司入驻，开通商城支付功能，并且安排配送服务，消费者就可以直接在小程序里面下单支付，商家便可安排配送，不需要经过第三方外卖平台。对于餐饮商家来说，可以大大节约中间环节的费用。
然而开发小程序毕竟是一项技术性强的工作，企业如果盲目去做，很可能就会适得其反。所以在制作小程序之前，企业理应将所有问题尽量考虑周全，这样方能使小程序的效果得到保障。
文：资讯小卡车
图：pexels
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