美妆美业+小程序 如何提升美妆行业的销量？
如今，说起传统行业的互联网转型，我们往往都会首推小程序。丰富的工具体系、成熟的服务商市场，让小程序迅速成为各行各业的得力助手。美业自然也不例外。倍受90后、80后们追捧的新兴美业品牌如优剪、新氧，无不是小程序的优秀玩家。下面，让我们来看看，小程序究竟能为美业做什么？
（一）营销组合拳，拉新推广更快更有效
小程序以各大超级App为载体，能够在平台生态得到迅速传播。以微信平台为例，基于微信小程序，美业小程序能够实现公众号关联、朋友圈广告互动、分销、拼团、砍价、秒杀等丰富的营销玩法，从而获取微信平台内的天然流量。
其中，每一种玩法，又能打出不同的组合拳。这些，是传统的线下营销或者生活服务平台所无法提供的。丰富的营销手段，不仅可以帮助美业店铺迅速拉新，还能对老客户持续促活，提高复购率。
（二）多维运营手段，提高留存率
想要让新客变成回头客，良性的用户运营手段必不可少。在传统美业门店中，往往会选择激励客户办卡，成为会员，从而利用会员卡的“沉没成本”吸引顾客回头拜访。但这样落伍的“会员玩法”，不仅无法有效吸引顾客，甚至还会起到反效果。
小程序能够给会员场景赋予更多元的体验与玩法，有效地连接线上与线下，为店铺与客户提供丰富的互动机会。例如，极乐小程序的美业解决方案精心设计了积分签到板块，会员可通过日常登录等简单操作获得积分，从而换取优惠福利。在会员反复访问小程序页面的同时，能够接触到大量店铺最新消息与优惠活动，能够起到很好的刺激消费的效果。
除了完善会员体系，线上取号预约也是美业小程序运营的一大利器。小程序在业务上支持多规格预约、按工时预约、到店预约等多种预约模式，最大程度地节省用户等待时间，提升用户体验，并且节省美业商家的运营成本。
（三）精细化运营，激活用户
比起短信、电话等传统方式，小程序依托于各大超级App，能够最有效地持续刺激用户心理。小程序服务通知、广告挂载小程序等手段，使得小程序能够很好地触达。
利用高频功能带动低频功能，是非常有效的激活手段，能够大大提升用户线上的活跃度和回头客消费次数。例如，从支付这一必要环节入手，设置当面付、优惠券、开卡装箱等福利，引导用户进入小程序，从而将客户转化为商户数字化资产的一部分。
文：资讯小卡车
图：pexels
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