官宣！来德利实战学院正式成立
商场如战场，陶瓷终端卖场更是短兵相接的战场。在市场疲软、渠道分化、品牌竞争激烈的大环境之下，终端门店要想在红海中杀出一条血路，就必须主动学习，自我增值。
12月5日，求知向上·赋能前行——LORD实战学院揭牌仪式在来德利轻奢时尚馆举行。企业董事副总裁冼建堂、集团董事长助理曾军华、企业副总经理助理冼桐华、来德利大理石瓷砖陶瓷品牌总经理周焱、企业市场部经理张华钊、集团人力资源部经理贺振杰、新梦想营销策划咨询机构创始人许重金以及媒体代表、经销商代表等嘉宾出席本次活动，见证这个喜庆美好的时刻！
▲活动现场
会议伊始，企业董事副总裁冼建堂对LORD实战学院的成立表示热烈的祝贺。他认为这是来德利陶瓷不断建设终端、服务终端、赋能终端的重要实践，展现了品牌与经销商积极向上的良好精神风貌，并鼓励他们以更高涨的学习热情，更坚定的学习信心，提高自我核心竞争力，迎接市场的挑战。
▲企业董事副总裁冼建堂
来德利陶瓷品牌总经理周焱通过分析当前的时代背景，指出陶瓷行业是粗狂的，不好的年代更需要修炼自己，从学习开始。“终端赋能工作是一场持久的‘战役’，要想客户之所想，急客户之所需，用学习赋能，打造卓越终端实战团队”，他为LORD实战学院的发展指明了方向。
▲来德利陶瓷品牌总经理周焱
据了解，来德利陶瓷一直重视终端团队赋能工作，在渠道帮扶、人才培养、设计营销等方面进行全方位帮扶。这一次，来德利大理石瓷砖陶瓷品牌更是斥资邀请行业知名营销机构新梦想团队作为导师团，以赋能终端成就终端，打造高盈利标杆门店。
▲启动留念
▲授旗仪式
新梦想营销策划咨询机构创始人许重金介绍了新梦想团队雄厚的师资力量，并承诺对所有培训课程和内容做好质量把关，确保所有课程都是来自门店一线的总结和梳理，都是实实在在的讲干货，剖重点，切切实实的解决经销商的疑惑。
▲ 聘请仪式
▲新梦想营销策划咨询机构创始人许重金
在采访环节中，来德利陶瓷品牌总经理周焱、企业市场部经理张华钊、新梦想营销策划咨询机构创始人许重金就媒体朋友们所关心的问题进行了一一解答，让大家对于LORD实战学院有了更深刻的认识。
▲采访环节
据介绍，LORD实战学院成立之前，来德利大理石瓷砖陶瓷品牌与新梦想团队经过近一个多月的碰撞、商讨、研究，最终落实了总裁班、标杆销冠实战研修班、品牌孵化课堂等办学内容。LORD实战学院具有远见性与精准性两大特点，全年48堂定制课程及线下3场大型培训，能够更好围绕品牌与终端的特性，做到因材施教，学思结合。
▲合影留念
LORD实战学院的正式成立，有利于厂商之间的沟通交流，及时掌握市场动态，进一步深化厂商之间互信、互助、共赢的合作关系，也意味着来德利陶瓷的终端赋能、创建营销培训体系和建设营销人才梯队等工作迈上了一个新的台阶。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
