新乡花王水漆再提速：多场景连接，打造品牌宣传中坚阵地！
近期，新乡花王水漆加速强势市场的渗透，通过爆发式的户外广告投放拓展优势市场，进一步打造品牌传播输出矩阵，利用多元化渠道传递自身差异化定位，抓住时间窗口，迅速提升新乡花王水漆的品牌影响力。
▲新乡花王水漆品牌体验馆
通过布局贯穿新乡市区中心与东部高铁区域、途径多个商业购物广场与新建住宅小区等多条特色线路的公交车车身，打造“流动门店”，新乡花王水漆向迎来送往的市民与旅客展示“二次提纯更净味”的花王水漆品牌风采。
新乡光彩建材大市场位于新乡中心城市核心区域，是集建材家居批发、采购、零售、展览、物流配送与电子商务为一体的综合性商贸市场。在光彩建材大市场外立面，大面积的花王水漆一抹蓝牢牢锁住消费人群的眼光，具有不俗的可视效果与品牌印象构建效果。
布局新乡多个高档小区，锁定具有高购买力的塔尖消费人群；毗邻马路处道闸前车水马龙，道闸户外广告优势更加明显，牢牢占据社区生活圈流量入口，更好地发挥花王水漆品牌亲和力；基于电梯的等待时间、空间密闭等特点，电梯媒体自然强化消费者对花王水漆的品牌认同感与联想。
临狂澜而不惊，在行业下行的大环境下，新乡花王水漆一反常态地进行高频度、广范围的多维立体交互传播，将“二次提纯更净味”的核心品牌价值全面覆盖公共传播空间，打造出花王水漆品牌宣传的中坚阵地，这就是品牌实力的体现。
未来，新乡花王水漆还将持续发力，多元化布局新乡市场，打造发展新增长极！
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