新浪微博将与支付宝小程序互通
2019年9月18日支付宝小程序峰会上,支付宝新公开了关于支付宝最新的数据,数据显示进入2019年以来支付宝小程序的用户破5亿。

此外自这次峰会上,支付宝打算与新浪微博实现互通,同时上线新的产品——品牌轻店。
根据了解通过该小程序,品牌商的线下门店可以成为其天猫旗舰店的前置仓,天猫旗舰店则可成为门店更大的库房。官方数据显示,屈臣氏、宝岛眼镜等40多家参与品牌轻店试点的品牌商家、1万多家门店,单店营收平均提升高达8%-10% 。
支付宝向小程序商家开放的六大流量入口主要包括主搜热搜榜、首页腰封、首页惠支付频道、首页生活服务频道、花呗频道、会员频道等。商家通过引导用户扫码、搜索等方式新增小程序用户,还可以有机会获取平台的中心化推荐流量。
除此之外,支付宝小程序与新浪微博的互通涉及场景、产品、平台层面。后者将利用其社交关系链和优质的内容扩散能力,帮助支付宝小程序商家触达用户。与此同时,支付宝小程序的服务场景,也将为微博的内容消费打造服务闭环。
峰会上,支付宝小程序事业部总经理管仲表示,“对阿里来说,做小程序本身不是目的,阿里系小程序生态联动的打法,本质上是搭建出与移动互联网时代相符的碎片化消费场景,通过场景的高效整合,来实现商业营销和消费者需求的精准对接。”
气死在近一年来,支付宝小程序已与高德、钉钉、天猫、UC、飞猪等阿里系重要流量APP实现打通。这一生态战略也获得了正向反馈:据QuestMobile今年4月发布的报告显示,支付宝小程序为阿里巴巴电商业务板块拓展了用户渠道,手机淘宝的支付宝小程序用户规模已经突破1亿。
值得一提的是,今年5月有媒体援引阿里内部人士消息称,支付宝小程序团队获得了今年蚂蚁金服集团最重要的年度奖项——CEO特别大奖,此前,余额宝项目组、Glocal本地钱包项目组也曾获得该奖项。据介绍,上述内部人士认为,支付宝小程序获奖一是因为支付宝小程序涨势良好,;二则是打通阿里大生态,成为阿里小程序的通用标准和框架。而在外部人士看来,蚂蚁金服将年度奖项颁给支付宝小程序团队,也是在展现阿里公司抢食小程序蛋糕的决心。
其实不仅仅是阿里今日电商小程序,腾讯、京东等早在之前就已经进入了电商小程序。在巨头的推动下,小程序电商市场逐渐升温。
但是在几年里不断的有假货的出现,所以阿里想要获得更多的流量的话仅仅增加新的流量入口是不行的,还有在商品的质量上有所把关才行。
爱用建站智慧链接全新升级,全流程快速完成支付宝小程序申请、管理、上线,帮助商家免费上线支付宝小程序。
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