app与手机网站有哪些不同？
在移动APP软件遍布的今天，会有一些客户搞不清楚APP和手机网站的区别，造成在提需求的时候不能与后期的运营相结合，产品投入运营阶段时状况不断。那么这两者之间有哪些区别呢？
首先明白什么是APP软件和手机网站？
APP软件（也称手机软件）主要指安装在智能手机上的软件，完善原始系统的不足与个性化。
手机网站是指用WML（无线标记语言）编写的专门用于手机浏览的网站，通常以文字信息和简单的图片信息为主。
然后明白区别有哪些？
平台不同
手机网站需要依附手机端浏览器的支持，只要是移动设备，如手机、iPad等有浏览器的存在且可以正常上网，随时可以浏览手机网站查找自己想要的信息。APP软件运行需要有相应的手机系统，目前主流的手机系统是苹果公司的IOS系统和谷歌公司的Android（安卓）系统。
便捷程度不同
手机网站不需要安装，只需手机有浏览器输入网址即可使用访问，使用直接且省时间。APP软件需要先下载在进行访问，占内存且耗时较久。
曝光程度不同
手机网站可以通过用户的浏览历史、收藏、标签等体现用户使用次数来证明曝光率。这种比率需要收集数据计算才可以显示，不够直接和便捷，曝光度较低。所以相对而言，APP软件可以在用户的移动设备上直接显示，用户使用起来比较直接，APP软件开发人员在后台查看用户人数也简单快速，曝光度相对手机网站较高。
互动程度不同
手机网站只有用户使用时且点击询问客服或者填表单等等才可以与用户进行交流互动，且互动方式单一。APP软件由于有手机界面这个优势，运营人员可以设置短息、消息通知、弹窗等互动方式，当今很多APP软件的互动版块发展的很完善。
推广渠道不同
手机网站推广渠道跟电脑端有共同之处，渠道多样且追踪用户来源简单方便，流量入口形式多样。而APP软件相对渠道对比，只有APP应用市场进行推广，不方便追踪用户来源。
小程序，Web与APP的结合
近年小程序逐渐走到大家的视野。在超级APP掌握绝大多数流量的今天，小程序成为APP和手机网站之间的这种产物。但这种折中更像是兼有两者的优点，同时更能附加超级APP的能力。成为开发的首选。爱用建站为用户提供小程序一键发布功能，只需轻松鼠标点击，即可发布多平台小程序。
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