微信最大劲敌：钉钉来了，用户突破1亿大关
钉钉款软件是阿里巴巴研发的一款企业专用的社交软件，在很早的时候，就在于微信这样的社交大V竞争，不幸的事，那时候的钉钉还是失败了，并慢慢的开始推出了大家的视线。
虽然研发一款这样的社交软件相对容易一些，真正能够达到用户需求的其实还是非常少，如今的微信拥有庞大的用户量，况且在生活当中已经起到了重要的作用，然而他的竞争对手依然出现。
小编呢，就这两款社交软件进行了比对发现，钉钉属于在B端产品，用户群体属于被动用户，主要由企业行政手段强制开通使用。企业对于产品功能的需求都是理性的，以提高企业管理效率为主，所以钉钉在产品功能上的相对集中，有利于钉钉在产品功能上的精雕细琢；所以，钉钉目的在于满足企业管理为主。凭借高可用性的考勤管理、流程管理、企业网盘等企业常用的功能，仅仅的抓住中小企业信息化的痛点；并为更多的企业在钉钉生态中寻找到可能的商机。
而微信的属于在C端产品，用户群体属于主动用户，靠满足用户的功能吸引和留住用户。用户越多，潜在需求就越多，需求越多就需要花很多时间与精力去甄选，去取舍。产品功能上的随着用户的增多，在创新与突破受到的掣肘越多，效率低下；所以，微信的出发点是满足用户个人的情感交流、社交、零碎时间消遣的需要，曾经的朋友圈、公众号牢牢占据了用户的使用时间。
但现在不同了，钉钉这款软件，作为阿里与腾讯竞争的强势手段，一直都想要占领社交市场，特别是在独特的应用领域，已经有了明显的提升，在企业之中流传的特别广泛，并且如今的注册量正在持续的攀升。
毕竟社交领域永远都是不败的市场，钉钉不仅仅在办公领域拥有独特的优势，平时的日常沟通，也可以很好地解决大家的使用，最起码在企业的效率上有了极大的提升，如今超过1亿的用户数量就能说明问题。
网络的普及带动了信息快速转移，特别是一些互联网公司的强势崛起，给我们的生活带来了绝对的变化，尽管有很多人在以互联网为基础的企业里面工作，那么日常的沟通就成为了非常重要的一环。
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