预防假货 亚马逊多个国际站点上线Transparency服务
7月11日，亚马逊全球宣布将Transparency服务由亚马逊美国站点扩展至亚马逊法国、德国、意大利、西班牙、英国、印度与加拿大站点，通过亚马逊全球开店中国出口亚马逊全球站点的品牌卖家即日起可申请加入。
据了解，品牌商将Transparency条码应用到商品上之后，消费者、品牌商、亚马逊和供应链内的其它相关方均可验证每件商品的真伪，从而更好地保护品牌和消费者免受假货侵害。为每件商品提供独特的序列化服务是预防并阻止生产供应环节中出现假货问题的有效方式。亚马逊持续投入可扩展的、以技术驱动的方式防止假货问题，Transparency服务在亚马逊多个国际站点上的拓展发布也是亚马逊在此方面的最新投入与进展。
亚马逊全球副总裁、客户信任与销售伙伴支持业务负责人Dharmesh Mehta表示：“无论线上还是线下领域，假货都是整个行业面临的问题。我们认为，将亚马逊的技术创新和品牌商的专业知识及能力相结合是预防假货问题的最有效方式之一。亚马逊在全球推出Transparency服务，旨在推出简化却可以规模化进行品牌保护的方法，助力品牌以及亚马逊在供应环节即可追踪产品真伪，让消费者免受假货侵扰。”
Transparency是亚马逊推出的一项产品序列化服务，可以为每件产品提供独一无二的追踪条码。品牌商在生产环节将Transparency条码应用于每一件商品。商品被订购时，亚马逊会对Transparency条码进行扫描、检查，以确保将正品送到消费者手中。同时，消费者也可通过手机应用进行扫描、验证商品真伪。此外，品牌商还可通过Transparency服务附加每件产品的更多详细信息，如生产日期、生产地点以及原料等产品信息。
据悉，自亚马逊美国上线Transparency服务以来，已有超过4000家品牌商注册使用Transparency服务，这其中既包括创业公司也有财富500强企业。同时，每个月都有数百家新的品牌商选择注册并使用该服务。目前，使用该项服务的品牌商已生成超过3亿个条码，亚马逊通过Transparency服务已经主动成功拦截了25万余件假冒商品到达消费者手中。2019年迄今，全面使用Transparency服务的商品实现了品牌商及消费者零假货投诉。
智能扫地机器人企业Neato Robotics首席执行官Matt Petersen表示：“亚马逊主动应对、并投入开发像Transparency这样的创新服务与工具防止假货，帮助我们增强了客户对Neato产品的信心，并有效阻止了假货被送到客户手中。”
创新型音频企业魅动智能Cowin首席执行官Bill Mei表示：“从源头拦截假货是一件棘手的事，也是所有品牌商在各个渠道都会面临的问题。加入Transparency后，假货问题不复存在。”
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