华为OPPO三星抢占5G通讯市场,谁能瓜分万亿市场新蛋糕?
以5G为核心的通信技术正处在变革前夕,5G手机、可穿戴设备、虚拟现实、智能家居等智能终端设备快速崛起。尤其是5G手机近年来发展迅猛,在全球智能手机下滑的局面下,手机厂商纷纷寄望5G手机能够重新激起用户的换机热情。
据悉,今年下半年国内将迎来5G手机第一波换机潮,三星、华为和OPPO等厂商相继推出支持5G的智能手机,表现亮眼。此前,三星一度是5G通讯市场的排头兵。三星Galaxy Note 10和Galaxy Folds等新款5G智能手机的推出,极大推动了韩国5G用户的增长,韩国作为全球首个5G商用服务的国家,用户规模已突破100万,预计年底用户将达到400万。同时得益于为Verizon,AT&T和Sprint等美国主要5G运营商提供5G设备,三星市场份额不断提升。
但随着中国提前发放5G牌照,加速5G网络建设,三星受到来自于华为和OPPO等中国智能手机厂商的挑战和市场挤压。在2019 OPPO创新大会上,OPPO展示了首部5G手机,该手机解决了天线设计、基带、射频、功耗等多方面挑战,拥有完整的5G通信能力。
在MWC2019大会上,OPPO还向大众介绍了OPPO Reno 5G版的网络体验,OPPO Reno 5G版在MWC现场仪表连接条件下成功实现了超过1321Mbps的连接速度,约6秒即可下载一部1GB的电影。玩大型手游也是用户最为期待的5G使用场景,OPPO Reno 5G版可以直接通过5G网络在云端加载王者荣耀等大型手游,不需提前下载,就能实现高速传输、超低时延的畅快游戏体验效果。
目前,OPPO Reno 5G版本已经通过瑞士电信在瑞士境内多家门店和其官网上进行发售;国内则有望在第三季度进行发售,据悉OPPO 5G手机已经通过国家无线电产品质量监督检验中心(SRRC)以及中国泰尔实验室(CTA)的测试,并在6月份正式向中国移动交付了首批5G手机。
从2015年OPPO建立通信团队;2018年5月宣布成功实现首个采用3D结构光技术的5G视频通话演示;同年8月,OPPO通过集成高通骁龙X50 5G调制解调器,成功基于R15开发可商用的5G智能手机,从而完成了5G信号和数据链路的连接;直至12月,OPPO在中国移动全球合作伙伴大会上面向全球消费者展出基于 Find X 的5G样机。一路走来,OPPO为5G的到来做好了充分准备。
此外,华为的5G进展也一直备受业内瞩目,今年3月巴塞罗那MWC上,华为凭借5G折叠智能手机吸晴无数并刷爆全球头条,同时,掀起全球5G手机热潮。华为Mate 20X也已经获得国内首张5G终端设备进网许可证,不久后,普通消费者将有望在国内体验高速5G服务。
5G通信技术风口,5G手机势必会成为未来趋势,无论是苹果,三星,还是华为,OPPO等国产手机厂商,将在5G手机换机潮时迎来新的爆发。也将迎来新的挑战和竞争。Canalys最新报告显示,预计到2023年,5G手机出货量近8亿台,占全球智能手机出货量的51.4%,届时超过4G。而中国会是全球最大5G手机市场,2023年中国将占据全球市34%市场份额至2.63亿台。
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