年收入2.4亿,这家16人的公司曾与诺基亚齐名,华为因他栽过跟头
有这么一家公司,公司员工数仅仅16个人,却做到了年收入2.4亿元的年营收,他们靠的是什么呢?没错就是专利,该公司拥有2500项专利,利用收取专利授权费跟专利侵权诉讼费,就实现了公司的盈利。
对于Unwired Planet了解的人应该不多,这家美国公司的成立在1996年,公司CEO是Boris Teksler,曾经是苹果公司的专利许可&战略总监。他在苹果的工作就是负责跟三星搞专利战,这就是他所擅长的事情。
早期刚创办起来的Unwired Planet并不是搞专利的,而是一家跟诺基亚、摩托罗拉、爱立信等齐名的互联网公司,主要是开发第一代Internet协议——WAP,可以说Unwired Planet在WAP领域算得上是鼻祖级别的。但很快公司就发生了转型,选择了改行做软件,虽然技术牛逼,但由于公司不擅长运营还是没有走太远。但开业期间,由于apple公司跟黑莓公司抄袭了他们的专利,并没有支付授权费。Unwired Planet将他们告上了法庭,结果就是诉讼案还没结束,Unwired Planet就因为财务撑不住倒闭了,但这让他们看到了专利授权带来的巨大利润空间。
自此Unwired Planet走上了专利运营的“不归路”,由于自身拥有较多的专利在手上,2012年,Unwired Planet开启了正式的诉讼,将苹果、谷歌、华为、三星等公司纷纷告上了法庭。三星跟谷歌最终选择了跟Unwired Planet和解,但华为的官司,其中涉及到5件标准必要专利和1件非标准必要专利。其中Unwired Planet收费超级不合理,要求华为支付华为的4G手机缴纳1.69%费用,移动网络缴纳2.29%,双方在僵持了很久之后不愿和解,最终法院判决华为支付4G设备费用0.051%,其他费用加起来为0.1%的费用,华为最终总计支付了2500万元。
2012年正式开启诉讼路之后,其实Unwired Planet一直没有在诉讼上胜诉过,2015年跟三星华为的案件,可以算是他们的首胜。2017年跟苹果的专利战中,苹果称对方的专利“毫无价值”可言,但最终苹果也被迫无奈选择了跟Unwired Planet和解,双方的和解金额目前还不得而知。
可以说Unwired Planet在公司转型这块做的是非常成功的,16人的团队年度营收3640万美元,折合人民币2.4亿元,早前的时候联想曾花1亿美元收购Unwired Planet的21件移动专利,并且还是以现金支付的方式,这对于Unwired Planet来说可以说是一笔不小的收入。截止2019年6月14日,Unwired Planet的股本市值约9019.72万美元,对于Unwired Planet其中2500件专利更是他们的一笔隐藏的巨大财富。
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