苏宁618手机实时悟空榜:荣耀霸榜,甩开小米好几个身位
618年中大促迎来了最惊险刺激的24小时,到这个关键节点,已经不再是“明争暗斗”,而是短兵相接的刺刀见红,618零点以来大家的王位争夺之战成为最精彩的看点。在苏宁发布的618第一小时战报里,可以看到平台订单量同比大涨215%。截至18日1时,共有累计超2358万人,瓜分5亿元膨胀红包。
18日第一小时,华为系、苹果、小米等品牌率先进入苏宁易购亿元俱乐部,其中它们各自的手机业务贡献突出。苏宁手机一小时内,完成付款订单金额同比增长104.1%,以旧换新订单量接近100000单。一小时品牌排名中,荣耀位居第一,苹果、华为分列第二、第三位。华为和OPPO销量同比增长均超过500%,成为手机品牌中,销量增长最快的品牌。
荣耀的疯狂仍在继续,截至18日上午8点18分,在苏宁手机悟空榜实时销量榜单上,荣耀依然稳居手机销量TOP1的位置,小米仅排名第四,OPPO、vivo则在小米身后,在这场年中战场上,目前看来荣耀华为暂时拔得头筹,小米OV则急需发力。
线上线下的品牌销量各有看点,苹果继续在线上超神的基本面没有变化,而线上安卓第一被荣耀锁定,小米次之。
线下市场是华为统领的天下,而荣耀在线下也表现非常强势,锁定第二名。可以说,荣耀在这个618有望成为综合表现最突出的安卓手机品牌。
截至18日早8点,荣耀还站上了累计销售额安卓第一的高地,超越了华为。这对于荣耀来说是历史性的一刻,因为此前虽然也多次出现过销售额超越华为的现象,但那是实时榜单,在累计榜单上还未有过突破。可见18日凌晨的几个小时里,荣耀已经化身“拼命三郎”,发起有史以来最激烈的冲锋了。
苏宁易购战报显示,iPhone XR是一小时人气单品,而从悟空榜也可以看到,iPhone XR收获最畅销手机单品实至名归。 而排名前五的都是苹果系手机,这与苏宁上苹果手机再次刷新全网最低价密切相关,另外在以旧换新等强大补贴基础上,果粉们更愿意在苏宁买一台新iPhone来犒劳自己。
安卓阵营里最受欢迎的机型清一色是华为荣耀,包括华为P30系列,荣耀20等最新款旗舰,如果说苹果的热销主要靠巨幅降价,那么这些国产机型走红更多的是靠新产品在性能体验上的重大升级。
不过值得注意的是,荣耀发起的凶猛攻势也体现在畅销单品榜上,从18日过去8个多小时的情况来看,荣耀畅玩8A成为当下最畅销的安卓手机,仅次于iPhone XR,也成为苏宁618启动以来,安卓手机在该榜单取得的最佳战绩。同时我们发现,OPPO K3、红米Note 7Pro、红米7等机型也在激烈争夺畅销手机的出位机会,所以最后十几小时的争斗势必会更为激烈。
在今年618之所以引发大规模剁手,与平台再次派发10亿大额补贴息息相关,一部手机最高回收价高达上千元,成为人们换新机的最佳理由。618苏宁实时战报显示,18日第一小时内,用户申请手机以旧换新的订单量,接近100000单。
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