库克7点突然发文，与iPhone无关，但对苹果而言很关键
最近，不仅小米推出了性价比之王旗舰RedmiK20Pro，刘作虎凭借一加7Pro的推出声望日渐增长，就连线下之王的OPPO和vivo，也相继发力线上市场，亮相了iQOO和OPPOK3以及realme系列，余承东为自家华为品牌新品站台，甚至直接树起了“互联网手机极致性价比新标杆”的大旗？然而，作为举世公认的科技标杆，苹果，却显得非常闲庭信步。
6月1日早上7点10分，库克突然发文道：祝大家儿童节快乐！六一儿童节感谢 WWDC 奖学金获得者童开文和翁培均PJHubs本周来到 Apple 西单大悦城，与燕京小天鹅公益学校的小同学们分享你们对编程的热爱。你们的热情鼓舞人心！时隔15天后，库克在个人社交账号上再度发声，这次终于没有像以前一样，在中国节日都过完了再发文，时间把握还是很准的。当然，因为和新iPhone没有任何关系，所以在舆论场上根本没有引发关注，然而，这并不说明库克的发文毫无疑问。
众所周知，在不久前的苹果2019春季新品发布会上，库克全程演讲，没有展示任何硬件产品，甚至，为了避免硬件抢走风头，特意在发布会前几天相继直接上架了新款iPad、新Mac、新AirPods等硬件产品，发布会当天所有的聚光灯，都照在了苹果的新服务业务上，库克的新一轮战略转型，正式开始。
这一次，库克突然发文，没有iPhone的消息，表面上看也是一般性的对儿童节的祝福，但是仔细品味“编程”2个字，又能窥见一些不一般的东西。对孩子教育事业的重视，这是苹果一直以来的价值观，库克这次发文，一方面是在维持苹果高端的注重人文科技的品牌形象，另一方面，也是在探索服务业务这一战略方向新的实现方式。在苹果2019财年第2财季财报发布时，库克曾说，苹果14亿的活跃设备客户群仍很强大，那么，怎么从这批“优质金矿”身上服务变现呢？编程，程序开发，内容填充，从而实现硬件到服务的完美闭环，库克希望的，不仅是iPhone要赚钱，还希望，iPhone等苹果硬件设备卖出后，还能持续地为苹果赚取利润，你觉得，是这样吗？
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
