董明珠最担心的事终于发生了，赢了10亿，却被雷军抄了“家底”？
不知道，大家注意没有，今年以来的一线家电市场竞争中，大企业、大品牌，也开始打低价格战，走低价路线了，从过去只关注中高端人群需求，到如今高、中、低端市场全面开战抢夺。
而把整体家电市场价格拉下来的最大功臣要数雷军了，从去年开始的低价格乱战，在彩电市场就层出不穷，主角小米电视，32寸699元、55寸1999元、65寸2999元等低价促销，不断“偷袭”市场。
这说到米家的家电，那董明珠就不得不提了，2019年对董明珠来说，是一个很好的开篇，先是“赢”了雷军的10赌约，紧接着又定下了新的目标，就是在2023年实现6000亿的营收目标。
但为了赢这10亿赌局，格力是疯狂压货，底层经销商和员工都是不堪重负的，而今年一季度，格力的“老对手”美的空调是强势增长，不断缩短与格力空调的距离。虽然，美的未必想就此反超格力成为行业一哥，但是外界各方声音，却认为这将会成为格力在今年空调业的“滑铁卢”。
所以董明珠最担心的事终于发生了，格力在空调市场陷入“进退两难”的局面：如果降价跟进小米的话，大量渠道的海量库存，无法要向商家补差，无疑是一笔巨大的开支；如果不跟进，那么市场就会被步步蚕食，最终让整个团队陷入到被动的泥潭中。
如今家电厂商们，真的是太难了！不降不行，降也不行，最终到底应该怎么办？大家心里都没有底，只能选择一条路“蒙上眼睛”、“放下价格”奔跑吧！
不过在“放下价格”奔跑的路上，小米绝对是做洒脱的，小米，智能家居生态链依靠着AIoT，有数据显示，2018年小米非手机的IoT设备连接数已经超过1.3亿，从大的空调、电视机、冰箱、洗衣机等产品，到小的灯泡、移动电源、牙刷等，都能通过AI技术为其赋能，进而给用户带来更便捷、更高效的体验。
而且小米还有一个杀手锏——线上销售，今年小米的旗舰机小米9，线上首批仅53秒售完，虽被吐槽是“饥饿营销”，但也反映出了小米线上销售的厉害！
这雷军进军家电业是抄了格力的“家底”，让其上下为难，不知赢了10亿的董明珠会如何拆招，我们拭目以待！
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