吴京代言《和平精英》吃鸡游戏“战狼”化?
早在2017年网易《荒野行动》为了过审在游戏大厅加入“不忘初心,砥砺前行”的横幅时,就有人讨论,吃鸡游戏应该请什么样的代言。
后来,网易找了“千年美女”鞠婧祎,腾讯则更“主旋律”,刚刚更名的《和平精英》在5月29日正式宣布,和吴京达成合作。
吃鸡游戏的“战狼”时代,来了。
因为“大逃杀”模式里宣扬的末世求生、个人英雄主义和国内文化要求不符,从吃鸡游戏开始流行,怎么过审的问题就一直排在最前。
以目前已经过审的《小米枪战》《荒野行动》《终结者2:审判日》《和平精英》四款游戏来看,过审方法主要有四种。
1.改名,避开末世、求生之类的“暴力”字眼
2.改游戏内容,世界观是科幻世界或国防研习,最终目的不是自己活下去,而是为人类和平事业奋斗。
游戏内血液改成光束、粒子效果,击杀动作更和谐,比如《和平精英》的招手送盒。
3.加文化内容,比如《荒野行动》加了国产军武装备,《和平精英》以国际防务展为主题。
4.也就是请代言,温情或是爱国主义的艺人最合适。
在《战狼2》《流浪地球》之前,吴京的戏路多是一代宗师,或打手,从2016年以来,吴京开始有意识地避开黑社会打手、杀手之类的角色,投身到主旋律的类型片里。
在之后《战狼2》《流浪地球》的宣发活动中,吴京也多次地,集中地提到过爱国精神、军武文化,可以预见的是,在《和平精英》开启收费并和吴京签订合作之后,同类型“主旋律”艺人,将可能被吃鸡类以及其他有内容风险的游戏的代言首选。
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