iPhone XR投放新广告 续航史上最强
不介意较宽的黑边、厚重的机身、乏力的单摄、弱一级的震动，那么iPhone XR几乎就是苹果最值得购买的手机，除了A12芯片、双卡、较便宜等特性，还有一点非常值得赞许，这是有史以来续航最强的苹果手机。
苹果的最新广告就着力突出了iPhone XR的这一优势，在Julie Andrews的《Stay Awake》背景乐中，那些强忍着玩手机的家伙都没能挺住，一一睡去。
广告词写道“You'll lose power before it will（你撑不到电池没电前）”，可能怕消费者不理解，苹果最后直白写道“The longest battery life in an iPhone ever（这是iPhone有史以来电池寿命最长的一次）”。
虽然iPhone XS Max的实际电池容量为3174mAh，比XR的2942mAh要大，在按照苹果官方数据，后者确比前者可多播放1小时视频或多上两小时网。这大概率因为，前者是一块6.5寸2436×1125分辨率屏幕，而后者是6.1寸1792×828的低像素屏幕。
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