加多宝：背水一战！狂砸6000万自建物流
随着5月份的到来，饮料界各路人士也开始蠢蠢欲动。在业界流传着一句话：谁能占领五月的饮品市场，一整年的饮品市场都将为其打开大门。很多新型饮料如果想进军市场，也是借助这个时间段力图冲击，立争占领一席之地。
自建物流 企图背水一战
根据天眼查显示，加多宝目前已经在建立自己的物流公司，名叫北京大运通泰物流有限公司法定代表人陈景昆，注册资本1亿人民币，加多宝（中国）饮料有限公司为最大股东，持股比例60%，认缴出资额6000万。第二大股东为东莞通汇物流有限公司，持股比例40%，认缴出资额4000万。这一举动无疑是宣判着不甘心被王老吉打压，力图寻找新的方法与王老吉再次抗衡。
王老吉和加多宝
据悉，此前的王老吉商标归广药集团所有，加多宝商标归加多宝集团所有，加多宝最开始为了做凉茶饮料，租用了广药集团的“王老吉”商标，因租金问题，双方于前些时候撕破了脸皮，广药集团不让加多宝集团再使用“王老吉”商标了，加多宝集团没办法，就把原来的“王老吉”商标改成了“加多宝”商标，罐子还是那个罐子，凉茶还是那个凉茶，其他的都没变。
内忧外患，命存一线
加多宝与王老吉品牌争夺战到目前已经打了整整6年。由于广药集团旗下的王老吉资金雄厚，加多宝一直没有占到上风，值得一提的是由于不敌王老吉，一方面加多宝被爆出工厂停工，另一方便被爆出拖欠物流公司与供应商欠款，加上此前高额支付的广告费用（冠名中国好声音等等一线综艺节目），可以说现如今的加多宝是命悬一线了，2017年，加多宝公布了其亏损3.54亿，处于资不抵债的状况。
不得不说，由于长时间与王老吉的博弈，如今的加多宝已经失去了往日的荣光，而反观和加多宝打“持久战”的王老吉却是背靠着广药这棵大树处变不惊，这次加多宝宣布投资物流其实无疑是为了开源节流，整合优势资源，就看在董事长陈鸿道的带领下能走多远吧！
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
