HTC手机输了，它做错了什么？
今天刷着天猫，突然发现，“HTC官方旗舰店”已经找不到了，于是我又到京东看了一下，发现京东也没有！
京东和天猫作为国内两大电商平台，HTC 却关闭了自营店，难道 HTC 已经正式放弃了中国市场的手机业务了吗？
其实在之前，HTC 在京东和天猫的自营旗舰店早就下架了手机类产品，只剩下部分配件类产品在售，那会就有人咨询过自营店的客服，问如果想买 HTC 手机要到哪里买，客服说“不知道哟”，透露出了一种无奈和忧伤。
可能现在有些年轻人对 HTC 手机不熟悉，但对于不少 80后 90后 来说，HTC 也曾是一个时代的象征。如果说诺基亚代表着塞班，在诺基亚依然辉煌的时候，HTC 代表着恰是安卓阵营，曾几度成为安卓阵营霸主。
HTC 搭上了安卓系统的快车，抢先在谷歌的授权下发布了多款首发安卓新系统的经典机型，在工业设计上也多次引领市场，然而，正如没有人料到十年后的今天华为会在出货量超过苹果一样，也没人料到十年后的今天 HTC 从榜上有名到无人问津。
归根到底还是 HTC 在国内市场的改变太过缓慢。
中国市场至今依然是世界第一大智能手机市场，相比欧美国家，中国市场人口多，人均换机周期短，是手机厂商的必争之地，而在国内类似小米/魅族等互联网手机厂商开始冒出火花时，HTC 依然保持着傲慢的姿态，在小米为首的性价比手机厂商冲击下，加上 MIUI 等定制系统的本土化优势差距，HTC 手机虽然硬件强悍，但高昂的售价和水土不服的系统体验，使得 HTC 成为了叫好不叫座的代表。
在 HTC 意识到自己手机业务不行的时候，它开始把重点转向 VR 设备，获得了不错的市场反响，此前，HTC 就曾经将手机业务的部分核心团队出售给了谷歌公司，并且在其中获得了一批相当可观的收入，消息解读称 HTC 正为彻底放弃智能手机业务做准备，毕竟核心设计团队打包出售给谷歌后，HTC 的智能机研发已经是后继乏力。
目前 HTC 官方还未对关闭天猫与京东旗舰店一事进行回应，不管怎样，现在的手机市场的确进入了一个全新的洗牌阶段，随着市场的饱和，前两年被淘汰的是那些跟风做手机的小厂商或山寨小品牌们，而在今年，大家也可以看到，金立手机、美图手机相继宣布放弃，而老牌厂商例如联想、中兴也处在一个挣扎中求生存的阶段。
从近日公布的第一季度智能手机出货量情况可见，头部厂商的份额越来越多，留给“others”的份额越来越少。作为一名消费者，我们更希望看到百家争鸣，有竞争才有进步，希望这些还活着的手机厂商们好好加油，给我们带来些小惊喜。
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