淘宝新动作 “淘宝吃货” 上线 淘宝要在食品上吃垮拼多多？
在走向下沉市场和对抗拼多多这件事上，淘宝有了新动作。
一年前，知乎用户"吴一"做过一组关于拼多多的数据分析。他获取了约50万条商品条目，覆盖当时平台绝大部分在售商品，最终的数据显示，即便由于水果生鲜在平台作为一级类目存在，未被划入食品类目，拼多多一级类目销售额的第一名依旧是食品。
现在，淘宝的尖刀已经刺向拼多多腹地。4月17日，集合水果、生鲜、零食等食品类目商品的淘宝吃货频道，在手机淘宝正式上线，另外，据创业邦了解，未来淘宝吃货还将在手淘首页获得新的入口。
此前的3月，聚划算、天天特卖、淘抢购业务进行整合，聚划算是量贩式模式，侧重品牌，天天特卖专注于制造工厂，淘抢购主打拼团，刚刚兼任天猫总裁的原淘宝总裁蒋凡给聚划算提出了下沉目标；4月初，手机淘宝特卖区上线。
"接下来几年，看拼多多的黄峥和淘宝/天猫的蒋凡这两个非常聪明的人如何较量，应该会精彩。"王兴口中的这场较量，已经来了。
打开已上线的淘宝吃货频道，记者发现，除了第三方品牌商家外，还出现了来自天猫超市的货品。
过去几年，阿里逐渐组建起庞大的超市业态，与食品类目关联的，有天猫超市、淘鲜达、饿了么、盒马鲜生、大润发等等，它们在商品、运营模式上总有众多相似之处，但面向的市场与用户群也往往有些许差别。
淘宝吃货频道的上线也意味着阿里将对这一业态进行再次整合。
"在与吃结合这件事上，我们一定是要集中发力的，从前台到后台。"刘博介绍，所谓后台，即集合供应链能力、集中采买，并在前台穿透销售。
但目前来看，这只是规划方向之一。现阶段，淘宝吃货频道主要是面向淘系商家。
而食品，这一与内容化有天然衔接的类目，也将承担着一部分淘宝内容化战略的使命。2018全年，直播引导的成交超过千亿规模，其中，美食类直播和短视频连续保持高速增长。
吃货频道上线的同时，梨视频和淘宝还宣布将共同投入资源，合力打造"淘宝吃货"IP，以短视频或直播带货。
阿里市场公关掌门人王帅也罕见地出现在发布会上，这是这十几年来，王帅第3次出席发布会，前两次分别是在2012年和2017年。
"今年就是吃货元年。"王帅说道。
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