3亿人都在用的App
拼多多为抢占农村市场,又增加5亿补贴。作为“社交+电商”的新电商开创者,本以为国内电商领域的老大都已经被阿里巴巴与京东占据了,没想到途中杀出了拼多多这匹黑马,短短三年便吸引了三亿人的用户数量,并且还成功上市了。到底是什么让拼多多能够从现在稳固的电商市场杀出一片自己的天地呢?
主要还是便宜!早期时候的电商平台也是很便宜的,但是后来也慢慢的溢价了。再加上拼多多的社交电商概念,让拼多多成功的走到了现在。
便宜就是其核心竞争力,其次是包邮。不好是劣质,就是所谓的便宜没好货。
说一下我的购物体验,我买了几个收纳塑料箱,大号40L,在京东是59,在天猫是39,在拼多多是25,如果是你,会选择在哪里买?我买箱子就买便宜,拼多多,结果拼多多给我发的是邮政快递包裹,从江西一个叫分宜的十八线外的小县城,几度经转,三天过去了还在江西省会南昌休息,下一站北京,然后就没了下文。经过了36个小时的杳无音信,终于在有一天的凌晨4:30经转到达了北京综合邮件处理中心。
中午,我的手机接到了一条短信,通知我到小区的快递柜凭密码取邮政包裹。绕了大半个中国,历经5天的经转,我的塑料箱,终于到了我们小区,当我到了快递柜的时候,我的大箱子静静地躺在那里,如同失散多年的朋友终于团聚了!
这就是拼多多,3亿人都在用的拼多多。虽然包装还好,看上去也不错,5天的物流时间,我等的花儿都谢了!
这就是拼多多,商家不仅与各家物流公司包月签约以降低成本,更是把产品质量把控到最低线,法律的擦边球就是盘算着如何不触底。
这就是拼多多,全国14亿人,3亿农民在农村。他们也是砸下了血本,把十八大线之外的农村市场圈的滴水不露。
对于某些人的购物习惯而言,我们宁愿花上几倍的价钱,还是选择京东自营,当年东哥破釜沉舟自建物流体系,与马云粑粑形成分庭抗礼的局面,京东才得以占据半壁江山。
拼多多,期待你的改变,改变是为了更好的陪伴!
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