死磕20年！百果园发声，千亿生鲜市场迎来巨变！
百果园卖了20年水果，现在要卖菜了，余总说：再死磕二十年！
最近，百果园发布了大生鲜战略，这家创立18年的"水果专卖店"宣布进军生鲜领域。在发布会上，百果园创始人余惠勇围绕为什么进军大生鲜？凭什么可以做大生鲜？以及怎么做好大生鲜？给出了自己的思考。
在余惠勇看来，百果园覆盖了全国70多个城市的3700多家社区门店，将是百果园进军大生鲜最大的利器。百果园也找到了自己的标杆——亚马逊，有科技作依托，从单一类目发展到全品类不是一个神话。
在运营模式上，针对产品研发，百果心享提出了"三不"原则，即没有行家不做、没有专家不做、不到源头不做。与此同时，坚持高品质、高营养、高安全的选品标准，及坚持高性价比的市场策略，百果心享希望将运营的重心放在商品力的打造上。依托百果园现有经营体系，百果心享选择了小程序+到店场景切入，即顾客在心享商城小程序下单后，次日可到百果园门店自提。
在供应链层面，百果园建立了一套完善的从产业端到消费端的全链路交付体系。通过百果园干线物流，再到百果园一体化门店，百果园将田间地头和到达消费者的各环节信息串联起来，实现端到端的数字化、标准化管理。
这也让百果园得以构建起更加透明的供应链，即批次可追溯、标准更清晰、计划更准确，从而达到更高的交付标准和更高的交付效率。举例来说，水果是生鲜里最难做的品类，但百果园却能一直将损耗控制在5%左右，这背后是供应链的全链路鲜度管理。
百果园拥抱新零售具备先天优势。百果园在产品开发上一直坚持又好又便宜的原则，这使它抓住了顾客的心，积累了一大批忠实客户，让其能够从水果这个单品开始做精做透，然后逐步扩展到全品类。
以进销存+销货宝微商城构建线上线下营销系统，以客户为中心的营销服务。提供微信会员卡、客户积分、充值、短信等服务，在拉新引流-维系老客户-复购环节精准把握客户需求，多维度营销数据分析，创造客户价值，提高服务水平，帮助商户更好的抓住顾客的心。
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