一骑绝尘！苏宁影城携手阿里，打造业内首家全场景互联影城
近两年来，在全球高新科技发展的时代背景下，互联网和产业数字化技术逐渐融入到我们生活中的方方面面。对于社会各行各业来说，单一的经营模式早已不能满足企业的长远发展，更难以形成差异化竞争优势。在这种全球互联的大趋势下，各大企业要想在竞争激烈的时代洪流中取得胜利，就必须进行产业升级，打造全一体化的生态模式，而在这一点上，苏宁影城就起到了很好的表率作用。
在前不久刚刚召开的北京国际电影节中，苏宁影城作为全国影管公司唯一的代表，向我们介绍了苏宁影城全新推出的“影城+零售”模式，并表达了苏宁影城将进行产业全面升级，在激烈的竞争中脱颖而出的决心。
所谓“影城+零售”，简单来说就是从多个维度实现服务一体化。众所周知，苏宁易购早期是凭借电商服务起家，于2016年开始向电影行业进军并开设了全国首家苏宁影城，在2017年首次提出了“影城+零售”的全新模式，开始正式向全场景一体化电影行业进军。
苏宁表示，“影城+零售”将以苏宁影城为主要场景布局，利用苏宁在电商行业的品牌优势，将电影，商品，支付，营销等一系列服务相结合，打造全场景影城零售生态圈。制造品牌效应，以“城市观影头等舱”为品牌定位，突破传统影院结构单一，枯燥无聊的限制，让观众在观影的同时感受到苏宁生态的魅力。
从2016年首家苏宁影城面世到现在的短短两年时间里，苏宁在全国范围内成功开设了27家影城，实现了包括北上广深在内的一到五线城市的全面布局， 苏宁影城实现了0到1的突破。
在此次电影节中，苏宁成功与阿里巴巴携手，双方达成长期战略合作。苏宁表示，今后将把携手阿里跻身一线影城，打造业内首家全场景互联网影城作为最核心的发展目标，争取早日将2000块苏宁大荧幕搬上中国电影界的舞台！
从发展的眼光来看，苏宁影城“影城+零售”模式所带给我们的现实意义，一方面在于能够集结苏宁品牌的优质资源，实现资源共享，进一步深化苏宁的品牌效应。
另一方面，全场景互联影城打破了传统影城的限制和格局，帮助苏宁影城在当前中国电影行业整体走下坡路的阶段，能够逆势而为，增强影视经济活力。
总体来看，苏宁影城“影城+零售”模式还是具有很大的发展潜力的，让我们期待一下未来苏宁影城能给电影行业带来怎样的可能性吧！
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