电商卖家：品类没选好半年没订单，卖给朋友不要，免费送人没人要
现在做电商，可以说选品选货源比以前做电商要重要得多，因为现在做电商的人太多，选大众化的类目竞争大，选小众的类目，又有风险！
一位卖家因为品类没选好，半年都没有订单，卖给亲戚朋友没人要，免费送人也没有人要！
这位姓范的淘宝店主表示：自己因为接触电商行业不久，对选品方面的不是太了解，头一两个月因为是没有宣传好的缘故没什么订单，但后来由推广宣传引来的流量也挺多的，但就是没有成交量，这才让我意识到是不是产品出了问题。
眼看快半年了，还没订单，便宜卖给亲戚朋友，结果没人愿意要，最后想着把这批货不打算赚钱，免费送出去后再换一个类目，但结果是免费送都没人要，这送都送不出去！
对于新进入电商行业的商家来说，选品确实不是一件易事，除了刚申请一家店铺进行选品的商家，还有一种商家，同样纠结于选品，或者说选店铺，我认识的一个朋友，想开网店，但在易佰店上选来选去，到现在都没有成功拿下店铺！
他是如何选店铺的呢？先看价格，再看店铺各方面的质量，最后再看类目！到最后要不是价格不合适，要不是店铺不满意，还有就是品类不喜欢。
这朋友一看，就是门外汉，我就跟他说，你先想好自己想开什么类目的店铺，想好了之后，再找这一类目的店铺！
但这个朋友，现在又开始纠结于选什么品类，可能正是因为选品的重要性，才让他纠结于此，选品要考虑太多的因素，比如说利润、受众程度、需求度……每一个因素都让人头疼！
现在做电商，可以说选品的重要性高达70%，有一些店铺品类选得好，利润高、竞争又小，虽然是小众类的商品，但受众程度大，每个月的订单都不会低于1000，而有些店铺品类选得不好，连刷单、直通车都拯救不了！
就比如上述所说的，品类没选好，送人都没人要，但毕竟利润高、做得人不多、竞争小、受众度高的商品到现在是非常少的，但不是没有！
这样的商品，必须得快人一步，因为一旦你发现晚了，这个商品的市场基本已经被瓜分完了，等你再去做的时候，已经没有任何的优势，这个时候想要做好，就需要比别人投入更多的财力、物力、人力！但最后还不一定能做好，很容易形成成本大于收入的状态！
做电商，很多都是到后来才知道选品的重要性，品类没选好，做太多的推广宣传也是徒劳，当然选品并非易事，还需要我们去深入挖掘，并且快人一步，做第一个吃到瓜的卖家。
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