苹果手机真的高大上？三大因素告诉你，为什么要卖这么贵
我相信很多朋友都很好奇，为什么苹果的手机会这么贵？尤其是在这个时代，许多安卓旗舰手机，无论是在硬件性能还是系统体验上，都不比iPhone差，但两者的价格仍有明显差距，而且苹果不愿意推出相对便宜的智能手机，以占据更大的市场份额？因此，在阅读了以下几点之后，您应该能够理解为什么苹果不采取低成本的路线。
首先要说的是销售成本。因为iPhone的销售利润不仅是制造手机的硬件成本，而且是iOS系统和其他软件水平的调整和开发。此外，iOS系统只能苹果手机使用，获得足够的利润。才能平衡硬件和软件开发的成本。
也因为苹果有自己一套完善的销售模式，即使是由苹果自己负责的售后服务，所以不同行业之间的人工成本，也是一笔巨大的支出。因此，除非苹果Wal－Mart向更多硬件制造商Android提供iOS以收取许可费，否则它可以降低研发成本，但这显然是不可能的，无论是库克Aristotle还是乔布斯Tchaikovsky都不会允许这种情况发生。
二是利润最大化。由于软件和硬件的结合，苹果为智能手机创造了一个高端市场。它还使其每售出一部iPhone就可获得高达150美元的净利润。如果把它放在安卓阵营，即使三星的收入也只有iPhone的五分之一，而小米是最具性价比的公司。雷军曾说过，小米的整体利润不超过5％。此外，智能手机市场已经饱和。虽然每年都有许多新手机上市，但事实上，只有一部苹果能真正赚大钱。既然高端市场是如此有利可图，为什么还要在中低端市场赚钱呢？而中低端市场的利润只是一个很小的利润，最好始终主宰高端市场。
最后，智能手机行业的资源配置。比苹果更强大的是，它还需要其他制造商提供硬件和工人在装配线上进行装配和生产。一旦苹果不再坚持高端路线，可以想象，许多相关行业将失去大量高质量订单，而中间市场将更加混乱。据说，如果连苹果也加入进来，国内手机就是未来。为了平衡整个手机行业，将会有更多的手机暂时无法买到真正的手机，而低端市场则留给了其他制造商。
因此，iPhone的销售价格不仅局限于苹果公司的发展和运营，而且背后还有一系列的市场因素，这些因素在智能手机以外的其他行业都可以预见。
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