中国移动艰难时期到来，很多省份利润呈现负增长
对于移动、联通和电信这三大运营商我们大家都已经很熟悉了，一直与我们的生活息息相关。移动用户的数量比联通和电信多，自然利润也不少。移动的用户数量之所以会超过其他两个运营商，是因为移动网络信号的强大。
但是虽然占据了大量的用户，这几年移动的发展似乎并不是那么顺利，中国移动艰难时期到来，很多省份利润呈现负增长，靠贷款维持运转。移动在中国拥有31个省公司，网络以及实现了全国覆盖，可见移动确实很强大。但是根据25018年的财务报告显示，2018年全年只有十多家省公司盈利，其他省公司都有亏损靠银行贷款来维持正常的运转。而今年2019年情况又更加严重了，又有多个省份的利润出现了负增长。为什么移动会出现这样的情况呢?
首先随着4G的到来，移动投入了大量的资金去建设4G网络。但是4G商用还不到几年的时间，移动还没有开始盈利，随着运营商之间的竞争不断加大，开始进行价格战，所以移动的4G盈利额度就开始下降。
随着微信等社交软件的出现，现在人们之间的沟通交流都是通过语音视频和文字聊天来进行，很少去使用打电话和发短信的方式来沟通了，所以移动在通话费用以及短信费用上面的盈利也减少了。
移动这几年也在不断扩张自己的业务，在移动的支持下成立了许多公司，但是显然移动在其他方面是缺乏经营能力的，这些公司并没有给移动带来盈利，而且还依靠于许多各个省的移动公司，这给现在情况并不明朗的移动造成了一定的负担，无异于雪上加霜。
而且随着5G时代即将到来，移动为了以后发展考虑，对于5G网络的建设也是投入了大量的资金。在收入不乐观的情况之下，还要掏出大量的钱去投资，所以移动就成了现在的困局。
对于现在的困局，移动应该要适当的作出改变，转变营销战略，随着5G的到来，4G流量价格下降已经成为了一种既定的趋势。所以移动不应该再单纯依赖于原先的业务，而是应该要创新新的增值业务。在开拓新增值业务的同时，移动也应该要适当的降低资费，提高性价比，这样才能挽留住用户以及吸引更多的消费者。所以目前移动想要改变现状，企业的发展战略一定要根据现在的情况作出调整，而不是固步自封。
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