一代导航巨头衰落,曾比高德地图厉害,现却无人问津!
对于企业和公司来说,现在是非常特殊的时代,把握住时机就能赚上一笔,但跟不上市场方向就要被淘汰掉,当你追赶不上市场的发展方向时,就注定了自己要和别人有非常大的差距,市场之间的竞争是很无情的,落后就会被淘汰。有许多公司都是成功的代表,比如说美团公司,经过了几年的发展,就已经成为了外卖市场之中的巨头,几乎是垄断了市场的资源,不过下面所要说的这家企业是没有追赶好市场潮流的一家,现在几乎已经没有人知道了。
这家企业曾经和高德地图一样,是人们经常使用的导航软件,在导航市场之中,他们曾经也是被称为巨头,很多同行都对他们感到非常羡慕,但现在不仅退出了导航市场,连名称都很少有人知道的,这家公司的名称叫做凯立德导航,曾经一度还登上过国内导航市场之中的冠军宝座,在1999年凯立德导航公司开始来到中国市场之中发展,20年前,国内的网络覆盖范围还非常小,但凯立德导航公司已经将导航技术发展得非常成熟,可以说这家公司引领了我国导航市场的起步。
后来的凯立德导航公司就在我国的导航市场中扎稳了根,并且成为了巨头公司,从2000年,凯立德公司就开始着手研究于中国的导航地图,经过了6年的研制,终于推出了一张完整的中国大陆电子导航地图,时间到2007年,这家导航公司已经被人们认定为中国导航市场之中的头号领军品牌。
那时候的凯立德导航公司基本上没有其他竞争对手,同行对这家公司只有羡慕,却没有勇气去竞争,凯立德公司不断和其他企业进行相互合作,同时参与了非常多导航数据的制定过程,各种资格证书获得了一张又一张,这样一家辉煌的导航公司,究竟是什么原因导致了它的衰败呢?现在市场上不仅看不到这家导航公司,甚至连名称都很少有人记得,看来凯立德导航真的已经成为回忆了。
凯立德经过几年的风光时间后,开始慢慢的走向亏损状态,直到2017年凯立德导航公司已经有将近2亿元的亏损,伴随着高德地图的出现,凯立德公司所占据的资源越来越少,但凯立德似乎并没有意识到自己的处境,导致公司没有任何改变措施,最终只能接受被淘汰的事实。
一时的公司辉煌或许根本代表不了什么,对于一家企业来说只有长期的发展才是根本目标,现在市场的竞争压力越来越大,稍有一点不注意的话,就会被后面追赶上来的公司压下去,就像凯立德导航公司一样,意识不到自己的落后点,注定就要被市场给淘汰掉了。
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