引流渠道还停留在微博、头条？运营大咖3招教你玩转知乎！
你知道吗？坐拥5000万注册，日活1300万用户的知乎在2016年就有机构号了。你是不是也在考虑拓展微信、微博、头条之外的新大陆呢？那么知乎机构号一定是不二之选了。
1、社交平台千千万万，为什么要选择知乎？
先不说微信、微博的逐渐衰落，知乎独特的生态环境就已经足够诱人了。虽然用户的量级比微博少一个零头，但知乎凝聚的却是全国网民中较为优质的那一拨。他们爱干货，喜欢直言，对“套路”味太浓的软文嗤之以鼻。这样的用户群体营造了知乎认真专业的社区氛围，那么机构号在知乎就能发声，就有重塑品牌形象的机会！
2、知乎机构号是什么？要怎么建立？
知乎开放机构号，让机构企业名正言顺来混知乎，但并没有特殊的待遇，甚至还比个人账号多了一些局限。归根结底，机构号也只是社区的一个新身份。找到社区偏爱的交流方式，是机构账号运营成功的关键。
机构号的功能与个人账号相似，都可以回答、提问、发文章等，但在社区互动上的功能比个人账号少。除此之外，知乎对内容曝光的规则一直未公开，我们也难以通过机制特点来产生内容，所以认真研究知乎特点才能总结出运营技巧。
3、入驻知乎机构号前，你需要知道这些！
虽然说知乎是值得发掘、利用的阵地，但是不是每个企业都能在知乎上做得风生水起的。在入驻知乎之前，首先要评估知乎用户和企业用户的重合度，也要思考一下，在知乎上输出的内容是否能满足知乎用户的需求。
在知乎上，内容的地位不言而喻。知乎与其他平台不同，所以直接从公众号或头条号将内容搬运过来有时候会适得其反。我们应该根据知乎的独特性，制定内容策略，在定位、生产、呈现、传播四个步骤上研究出最合适的方法。
除了输出内容，借助评论区互动也是用户非常认可的交流形式。无论是机构号在自己的文章下与用户互动，还是在用户文章下评论，都可能会产生意想不到的效果。
机构号的诞生是知乎的又一个新的成长。正如真实社会中既有人与人之间的交流，还有人与组织、组织与组织之间的沟通，作为高质量社区的知乎，也在不断成长，让机构号成为社区新的高质量内容来源。下面是本文中的完整思维脑图，轻轻点击收藏，方便以后随时查阅噢！
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