黑洞借势营销哪家强?
10日晚上,全世界的目光都被一张照片所吸引,神秘天体“黑洞”终于被人类“看到”了!包括中国在内全球多地天文学家同步公布了首张黑洞的真容。

这样热度突破天际的事件,各家公司当然要蹭蹭热度;而在这一波里,谁蹭热度姿态最好呢?一起来看看。
第一个出现在我朋友圈的宣传图,来自于脑白金品牌。脑白金巧妙的把黑洞和品牌结合,截止小编发稿前已经有十几位朋友转发了这张图,看来大家都有失眠的苦恼呀。

接下来是蹭热点大佬杜蕾斯,热点事件出现后,如果杜杜没有发声,那就只能证明这个事情不够热。但是这次的黑洞热点海报相较逊色了一些。在下午18点37分,杜杜发了一张海报,具体如下:

截至发稿前,杜杜还没有发出第二张带有黑洞照片的宣传稿;对此,我们只想说一句:杜杜,快醒醒,你的热点营销文案还没发!
黑洞照片一出,很多网友就在讨论,有的说像甜甜圈,有的说像柿子。零食品牌良品铺子则将黑洞和红枣结合制作了一张海报,“栆”知道的文案也很巧妙。

支付宝借着黑洞宣传了一波AR识图的功能,虽然中规中矩但是效果不错。

汽车品牌比亚迪走的是高端路线,两盏车灯明晃晃的让人移不开眼睛。

还有神奇的网友给黑洞p了一张蜂窝煤的图,小编表示不能再形象了!从此无法直视燃烧的蜂窝煤了!

看完了这些黑洞热点营销图,你最喜欢的是哪家的作品呢?

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