白色危机!现在的白色手机,为何越来越少?
现在人手一部手机,不管是学习还是生活,手机似乎深入到方方面面。也正因为手机如此重要,各个手机品牌绞尽脑汁营销自己家的手机,从手机科研能力到功能、配置等方面面面俱到。如今手机的配置和功能各个品牌之间已经很少能拉开差距,于是手机厂家就在手机外观颜值上下功夫。
配置、功能差不多,消费者肯定会看哪部手机漂亮就买哪部。不管是功能机时代还是智能手机时代早期,黑白这两种颜色肯定是最主流的。没有设计感和色彩变化,人们即使拿着不同品牌的手机,也不一定能辨识得出来。不过现在有一个现象是很少有手机以纯白为主打色了,这是为什么呢?
一、工艺问题
白色本身其实有很多种:超级白、珍珠白、璧玉白等,如果白色处理得不好,很容易显塑料感。现在手机行业中,白色手机主要用金属、陶瓷、玻璃和塑料等材质,其中一些材质虽然能够更耐氧化,但是本身造价也比较贵。而且由于手机外观的白色工艺处理起来确实很难,如果在处理颜色过程中混进杂质,这些工夫基本就白费了。就算白色处理成功了,在使用手机的时候,如果出现磨损、刮花、褪色等问题时,因为对比度强烈,也会比其他颜色的手机更容易看出来。
二、手机孔多
以刘海屏手机类型来说,小小的一片刘海里藏着各种摄像头、传感器、听筒等零件,黑色的刘海正好可以和这些小孔的颜色合二为一。当刘海变成白色时,这些黑色的小孔就会在刘海中一一浮现,破坏整体的美感。目前刘海屏、水滴屏等异形屏幕几乎没有用白色前面板的,黑白配对手机的外观一致性并没有多大帮助。
三、渐变色流行
老年人和小孩对于手机的需求度并没有年轻人来得强烈,目前的手机品牌在设计手机时也主要考虑年轻人的喜好。相对于白色的一成不变,丰富多彩的渐变色似乎更能够抓住年轻人的心。前几年渐变色的流行,就是年轻人对于色彩的态度,这种时尚的配色方式加入手机元素中,满足了年轻人追赶潮流和吸睛的需求。经典守旧的白色明显做不到这一点,抛弃白色也就意味着得到了年轻人的市场,这对于手机品牌来说才是最有用的。
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