又一零食巨头没落：市值蒸发140亿，近3千店每店年赚不足4千
电商时代的开启，彻底开启了线上购物新纪元。之前一直坚持线下销售的零售企业们，纷纷陷入困境，不得不积极拥抱线上。但是，因为错过了最佳的入局机会，很多品牌就此沉沦，成为行业历史的淘汰者。今天要跟大家介绍的这个零食品牌，就是电商时代的“受害者”。它被誉为零食领域的巨头，曾经拥有2700家门店。如今，面对行业变局，高管出走，其净利润暴跌超过9成！这个零食品牌就是来伊份。
提到如今背靠电商渠道的零食品牌，很多人都会想到三只松鼠、良品铺子等企业。作为线上零食销量品牌的开拓者，三只松鼠对整个行业的贡献十分巨大。在它的带领下，坚果瓜子这个不受重视的零食领域，一度成为份额最大的零食品类。
有数据表明，到2020年，该品类规模将超过3400亿元，每年的增长都在10%以上，可谓惊人。相对于三只松鼠，来伊份入局线上市场的时间就晚了很多。就因为坚持线下销售，来伊份在去年营收暴跌超过90%。
有数据表明，去年来伊份实现营收超过38亿元，增长超过7%。这个数据表面上看还不错，但是其净利润仅有1000多万元，下滑超过90%！截止到目前，来伊份在线下依然拥有超过2700家门店，平均下来一间门店一年只赚3800多元！
相信很多人对来伊份的发展历史都很了解，它的创始人是郁瑞芬。从上个世纪90年代开始，在她的带领下，企业进入了快速发展的快车道。不仅营收年年暴增，在线下的门店也是越越多。根据来伊份官方显示，目前旗下拥有炒货、水产品、肉制品等900多种零食产品。
其实，来伊份的问题不是去年才有的，从2013年开始，其增长就已经呈现出下滑的趋势。当年，其门店数量开始逐渐减少，直到2016年，数量不到2260家。不过，一年后又开启了新一轮的开店大潮。营收成绩不佳，也直接反应在了公司市值上。
作为一家上市公司，来伊份市值顶峰时超过180亿元。但是，随着近年来资本市场对传统线下零售品牌的看低，其市值也迅速蒸发。截止到目前，其市值只有不到40亿元，蒸发了超过140亿元！有业内人士分析过来伊份近年的发展，将其衰落归结为两点。
首先，是食品安全问题。从2012年开始，来伊份就频繁曝出食品质量不过关等问题，让消费者大失所望。其次，自然是对线上市场的忽视。线上零食零售市场如此红火，来伊份就固执的坚持的线下门店经营，进入线上市场太晚了！
2018年已经过去，对来伊份来说，如何在今年积极融入线上市场，是其能否走出当前困境的关键。说了这么多，你认为来伊份未来的发展将走向何方呢？
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