撰写网站运营方案的十大误区,90%运营人都犯过这些错!
撰写网站运营方案最头疼的莫过于,一篇运营方案写完后,改来改去,改到自己头大不说,老板也不悦,甚至觉得你运营能力不行。
那么撰写网站运营方案时,我们经常会遇到哪些坑呢?90%运营人都犯过以下错误:
那么撰写网站运营方案时
我们经常会遇到哪些坑呢?
90%运营人都犯过以下错误
网站运营方案过于理论,有的运营人怕有些专业术语老板看不懂,刻意把网站运营方案里的专业术语解释了一遍,这样没有必要,老板不关心这些
网站运营方案太过零散,让人看的一头雾水,写网站运营方案最重要的是体现你的运营思路,写之前没有用思维导图把自己运营思路记录下来,导致一份网站运营方案写的跟文章一样,让老板看不懂。
网站运营方案太过假大空,没有结合实际情况,100%运营人会犯到这个错误,从网上直接照搬网站运营方案,而没有结合公司实际情况。
网站运营方案中没有预算机制,也没有说明预算多少,能达到什么效果,这是老板最不想看到的,你让公司花钱了,最起码要让老板知道花钱能带来什么呀?
网站运营方案写之前没有和老板沟通好,导致你写的东西老板不认可,这种错误在行业内也经常见,老板让写个网站运营方案,很多运营人也不过多去沟通,就开写,老板明明让写个小成本的网站运营方案,结果写出个月投入几十万的,老板不炸毛才怪。
网站运营方案中写的太全面,没有写精准方案,很多运营人写网站运营方案的时候,写的很全面,甚至把一些偏门的运营方法都写进去,切忌一点,只要写出可执行的几条就够,不要太全面,一点用都没。
网站运营方案写的太胡里花哨,有的运营人为了给老板留下一个好印象,用PPT给老板看自己方案,把PPT整的跟商业计划书一样,应该就用XMIND画运营思维导图,用WORD、EXECL把运营思路精细化就够了。
网站运营方案完成后,直接就丢掉了,没有上传到云盘或者邮箱,请记住一点,上传云盘用处大大的。
网站运营方案没有做文档路径图,这个小细节很多人会忽略,加个文档路径图,你好老板也好。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}