又融30亿扩招80万骑手，它低调超越美团，逆袭中国外卖新巨头
随着百度外卖被饿了么收购，后者又被阿里以98亿美元的价格买下。如今的外卖市场中，就只有饿了么和美团两大平台。二者不仅互为对手，而且在竞争中不断成长。众所周知，去年的资本寒冬让无数互联网企业不得不面对困境，纷纷选择裁员等方式，来度过寒冬。不过，面对竞争日益激烈的市场，饿了么却没有选择裁员。它不仅融资了30亿元，更是扩招了80万骑手！饿了么此举不禁想让人发问：这是想让美团无路可走吗？
面对资本寒冬，不久前阿里集团CEO张勇已经明确表示不会裁员，而且将会扩大招聘。目前，这个表态已经得到了饿了么CEO的响应。后者表示，今年饿了么口碑将继续招聘5000名员工，而且将新注册80名骑手！
饿了么之所以拥有这样的底气，依靠的正是其强悍的营收业绩。在阿里集团发布的三季度财报中，我们得以看到本地生活业务的营收。在这份数据中，以饿了么和口碑为首的本地生活服务营收超过51亿元，同时订单也在迅猛增长。
同时，一笔超过30亿美元的融资已经到位。这笔投资由软银和阿里领投，第三方投资机构跟投。随着融资的到位，可以想见未来外卖市场的竞争将会更加激烈。早在今年1月份，饿了么就推出了各项优惠活动，不仅承诺不涨价，而且在数个城市降低了商家的外卖费率。
据悉，这项措施将惠及超过2000家中小商户，此举旨在进一步拉拢商户们。面对饿了么的出击，美团必须做出回应。不久前，其宣布未来将投机超过110亿元用来扶持商户们。未来，商户们的营销、配送和经营方面将受到不同程度的补助。
在外卖领域，如何构建自己的供应链，同时帮助上下游的商户们降低成本，同时增加营收。这将成为未来外卖平台的主要竞争力之一。今年1月份，饿了么宣布将和1919达成合作，该平台的商户从1919采购的酒水，将减少一定的流通成本。
随后，美团做出回应，宣布旗下的供应链平台美团快驴继续营业。同时，未来将针对商户推进新业务。目前该平台已经覆盖到全国20多个省份，超过20万商户将因此受益。由此可见，饿了么和美团的竞争已经进入了白热化的阶段。
众所周知，阿里之所收购饿了么，并且将其和口碑业务整合，形成新的本地生活业务。为的就是能够牵制和对抗美团。如今的外卖业务已经到达了发展的顶点，单纯的外卖业务已经不能满足消费者的需求。所以，如何将生活中的方方面面引入其中，将成为未来发展的重点。
外卖市场，饿了么有阿里作为靠山，美团则是另一家资本雄厚的互联网企业。可以想见，未来的市场竞争，将为更加严峻。说了这么多，你认为哪一家平台将会最终取得胜利呢？欢迎在留言区分享讨论。
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