仅仅2年就超行业老大摩拜和ofo,共享单车发展前景依然十分巨大!
哈罗共享单车由创业三次的杨磊于2016年9月创立,此时的哈罗与已经发展了一年多的摩拜和小黄车相比可以说什么都不是,但是哈罗的发展速度却一次又一次地刷新了人们对哈罗的认识。在创立后的第3个月杨磊便开始进行融资,但是融资的难度超过了杨磊的想象,看着强大的竞争对手不停地获得融资、估值不断上升,杨磊心里很着急,但也只能不停地找人进行融资。为了能够获得融资,杨磊和他的团队选择在二三线城市进行试点,进行差异化竞争。没想到效果不错,这让哈罗赢得了不少投资人的认可,从而获得了融资。
正是因为深知融资不易,哈罗在获得融资后并没有大手大脚,而是把每一分钱都花在刀刃上。据统计了解,哈罗2017年在获取用户方面只花了150万,这个数目对于竞争对手来说只能够他们一次活动开销。
在17年期间,摩拜和小黄车为了获得更多的用户,不断地开展补贴大战,双方不仅形成了恶性竞争,而且也为双方的资金流埋下了隐患。此时的哈罗并没有为了争夺用户参与到补贴大战中,而是继续推行便宜的月卡服务。
作为自行车行业资深人士的意大利顶尖老牌赛车自行车品牌FRW辐轮王中国区的负责人分析指出,哈罗之所以能够超越摩拜和小黄车走到今天并站稳脚跟,是因为哈罗很清楚自己的定位,不随意参与共享单车的烧钱大战,也不过度依赖资本,而是用心地在优化服务、运营模式、做好团队管理。
虽然哈罗共享单车避免在一线城市与竞争对手竞争,但是在二三线城市也面临着不少的竞争对手,但是哈罗并没有因此而折服。因为为了获得用户的认可,哈罗一直都很关注用户的使用体验感受,不停地在为用户提供最好的出行工具,也提供最好的运营服务。也正是哈罗的用心经营,短短两年时间,哈罗便成为了共享单车行业的新宠
虽然在过去的一年里,不停地有共享单车企业倒闭,各种认为共享单车行业没有前景的言论也不绝如缕,但是哈罗共享单车的创始人杨磊对共享单车行业依旧充满信心,他曾经说过只要有用户在用共享单车,共享单车便不会消失,一定能够走出一条路来,即使很难。
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