喜感拼多多亮出“獠牙”,拼多多商家开始“二选一”
“拼夕夕”、“你这辈子有没有为人拼过拼多多”……拼多多,在电商平台异军突起后,一直是流量小编的“心头肉”,这家充满喜感的企业,更是为段友们提供了不少乐趣!
3月8日,拼多多再上微博热搜,不过这次并不是因为它又闹出的什么笑话,而是这家寄生于社交网络的电商企业,向平台上的商户露出了“獠牙”!
3月8日上午开始,大量拼多多商家由于拼多多平台通过系统拦截了其他快递面单,从而无法自主选择发货接口,商家被迫“二选一”。
拼多多扼住了商家的喉咙,平台商户该何去何从呢?
从图片上可以看到,商家在调用其它电子面单发货时,会弹出“拼多多订单不允许使用XX接口预约单”的提示。
事实上,拼多多在祭出“杀招”之前早有伏笔。为了推广自有知识产权的电子面单,3月7日晚,拼多多的官方微信发布推文,为平台商户准备了“专项权益包”,礼包内容包括——“支持虚假发货免除流量处罚”!
虚假发货更通俗的表达即为“刷单”,拼多多官方竟公开支持?且还要免除流量处罚(流量处罚即对商家进行限流)?
一石惊起千层浪,拼多多凭借这波“骚操作”很快登上了微博热搜,很快,官方也意识到事态的严重性,立刻删除了推文并进行了辟谣,称这只是小编个人表述不当导致……
这样的说辞自然无法让吃瓜群众信服,很快有网友又在网上扒出了第三方服务软件,如图:
如此看来,在拼多多平台上,刷单并非秘密,由此产生的灰色产业链细思极恐!引起舆论争端后,拼多多辟谣说,推广自有面单正是为了监督物流,打击刷单“真空”地带。
然而这一说法仍然无法让人信服,一面为了打击刷单,一面又推出“免流量处罚”的免死金牌,“一手拿大棒,一手拿蜜糖,实在是唱的一手好双簧!”
(图:商家在拼多多官微留言称自己享受到政策“福利”)
正如前文所述,不仅是对自有面单的政策扶持,拼多多还挥舞起权力的大棒,强迫商家使用自有电子面单,涉嫌强制“二选一”!
不少人认为,“二选一”是平台竞争过程中产生的一种乱象,会干扰正常的商业环境、损害商户和消费者的利益。作为电商平台,拼多多先是卖假货失了用户的信任度,再是用“二选一”命题逼迫平台商户做选择,拼多多为了持续上热搜,真的是拼了老“命“。
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