半年营收就破千亿,拿下12个全国第一,稳坐国内第一的宝座!
现在的科技发展这么发达,所以有很多传统产业都纷纷在变革,但变革是有风险的,就算是行业巨头都有倒下的案例,比如手机行业中的中兴,家电行业的夏新电子等等,这长江后浪推前浪的,市场就这么大,总有被拍死在沙滩上的,不过也不乏变革成功了,从而形成自己品牌产业链的!
说到有自己品牌产业链,小米品牌的延伸成功是一个行业的缩影,小米生态链企业群在2017年营收就突破200亿元,增长幅度保持翻倍的速率,已然成为手机外的产品新增长点!所以形成品牌产业链尤为重要,手机行业里有小米,那家电行业里也是有像小米一样的企业!
它就是美的,和格力一样,美的也是做空调起家,但美的的成立时间较早,当年美的靠着5000块的启动资金,一步步走到了今天,在美的集团发布2018年半年报,公司2018年1-6月实现营业收入1437.36亿元,同比增长15.02%,是白电三巨头(美的、格力、海尔)中唯一营收破千亿的企业,2017年的财务报告显示,家电类营收已经达到了1940亿元,就这样的战绩,估计谁都不会想到,当年5000块的美的如今能发展成着这样!
之所以说,美的是和小米是一样的企业,是因为虽说在空调、电视机、洗衣机等大家电方面不如格力、海尔,但美的在小家电方面的优势相当明显,但据了解,美的在电磁炉领域的市场份额已经超过了40%,而且美的前些年也逐渐融入电商,而且根据相关数据显示,电水壶、饮水机等12种家电的线上销量中,美的均获第一,美的也是是有自己品牌产业链的!
此前有数据显示,美的集团市值为3200亿,同样领先2800亿的格力和1100亿的海尔,所以,对于半年营收就破千亿,拿下12个全国第一,稳坐国内第一的宝座!你有什么想说的,欢迎大家留言告诉小编!
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