一年卖近900万台电视,这国产品牌挑战海信创维,成为行业大黑马
说到手机的品牌,中国手机行业的四大品牌分别为华为、小米、OPPO、vivo,其中小米除了手机这一项主业外,还在生态链领域进行庞大的布局,产品包括、笔记本、路由器、耳机、音箱、电视等,被人们称为“小米杂货店”,但不可否认,小米这一商业模式是成功,特别是其主推的产品小米电视,成为了新晋的电视巨头,交出了一份令人眼前一亮的成绩单!
据群智咨询数据显示,2018年全球电视出货量排名榜上,小米强势冲刺进前十名,以全年893万台出货量,位列第八名的位置。要知道的是,小米电视才成立仅仅五年,就能够在全球名列前茅,足以见得小米电视在全球市场也是相当受欢迎的。
在全球范围内一年能够卖出近900万台,而在国内市场,小米电视更是超过众多老牌电视厂商,成为首屈一指的领头羊。在今年前六周,中国电视市场线上畅销机型前十名榜单上,小米电视就占据了八个名额,仅剩的两个名额,分别是酷开和海信,这显现出了小米的绝对线上统治力。
2018年第四季度,小米电视在国内的出货量高达300万台,夺得中国电视市场销量冠军,成为了海信创维的最强竞争对手。实际上,在更早之前小米已经夺得两个国内第一。根据奥维云网数据显示,小米电视夺得2018年第2季度出货量中国第一;根据中怡康数据,小米电视夺得2018年6月总销量中国第一。
现在的小米电视,相比于其他国产品牌电视,虽然还存在一定差距,但是已经成为了行业的大黑马,正强势挑战海信创维的地位。
除了在国内市场取得亮眼的成绩,小米电视还走向了国际市场,其负责人王川曾透露,小米电视在印度市场的占有率达到了10%。另据数据统计,2018年小米电视在印度的出货量达到了137万台,这个庞大的销量数据,正说明了一点,作为国产品牌的小米电视受到了印度消费者的认可。
近几年,电视行业的增长率只有个位数,而小米电视却逆势增长,2018年上半年就曾达到了惊人的312%,在全球所有电视品牌当中增长率是最高的。
一年卖近900万台电视,这国产品牌挑战海信创维,成为行业大黑马,对此你有什么看法呢?你觉得小米未来能够超越海信创维吗?欢迎大家留言评论告诉小编
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