雷军的话应验了：亏本卖迟早会不行的又一款手机品牌要倒了？
有一套自己的营销宝典，通过粉丝经济让用户自发的去宣传。这样就可以节省打广告的费用，降低成本，从而使的价格做得很低。就以“性价比”著称，号称硬件综合利润不超过5%。
联合创始人曾讲过小米充电宝的例子，产品的销量越高，研发成本就越趋近于0，原料价格和生产成本也会随之降低，这就是小米10000mAh高配版价格能做到79元的原因。不是产品卖得便宜就不赚钱，小米能做到现在的体量，不是因为卖得便宜，而是他们的成本足够低。
不过，近几年又有一家，其性价比甚至比小米还要高。它就是有“”之称的。360的多款经典手机，都曾被网友们誉为“性价比神机”，比如999元的N7 Pro。
360CEO也曾在自己的《颠覆者》一书中提到硬件免费的概念，他讲到360就是从免费做起来的，表面上是免费，实际上是通过免费积累用户，然后在产品中加入广告或者增值服务等获取收益。他还说现在的手机是硬件免费，在未来手机一定是完全免费的，硬件也不要钱，通过产品和增值服务获取利润。
不过营销鬼才有不同的看法，记得有网友在雷军微博下面感叹“有的友商999元都用上骁龙710和Type C接口了”。回复道“那个一定是亏钱的，小米可以不赚钱，但不能亏钱，亏钱会影响持续研发投入”。按照雷总的意思，友商把骁龙710手机（360 N7 Pro）卖到999，一定是要亏钱的，所谓的“性价比”，是亏钱亏出来的，这样迟早会不行的。
而最近的一个传闻，似乎正应了雷总的话。
近日，有网友透露，“360手机部门已经撤掉几个月了。”360商城手机界面的全部产品均显示已售罄状态。
小编也去商城看了下，360商城有18款手机，其中15款显示已售罄。看来周红衣教主的思想还是太“超前”了，硬件免费都没能撑下去，更别说什么完全免费了。
360手机虽然便宜，但都预装了360全家桶，也是大家比较头疼的。但是现在大家更注重的是体验，宁愿多花几百块钱，一定要买个好用的。这样用着才舒服，或许这也是没能靠走低价路线成功的原因吧。
大家有没有用过360的？对退出，有什么看法？欢迎在下方评论区交流讨论。
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