太懂你的广告吓人！马化腾斥电商恶行，不存在“天天看你微信”
马化腾认为，“业界应该遵循“最小原则”，即不需要的用户数据，企业不应该索取。”微信“不留存任何用户的聊天记录”，聊天内容“只存储在用户的手机、电脑等终端设备上”；他解释道，“数据不能任意打通。
消费者前脚念叨着想买一个吹风机，后脚电商平台就在你的浏览页面上展示各种吹风机。“这样的广告，有的人理解，有的人可能会吓一跳。”
昨日，在接受媒体采访时，马化腾特别强调了互联网时代下的个人隐私问题。
他觉得过去人们讲求效率，对隐私关注不够，用户协议也懒得打开，直接打勾。“一些APP过度索取隐私信息，动不动就要访问你的整个通讯录。你不知道它要这些数据做什么，怎么保存。”对自己提交的数据的去向，用户也是模糊的。比如密码，如果运营商没有遵循加密储存的原则，有时就会产生严重的问题。
目前，数据利用和数据保护之间有矛盾：过度保护用户数据，一些优化用户体验、提升效率的个性化设计就无法实施，而如果过度强调算法和个性化，那么用户隐私就可能被侵犯。
“这里面的度，需要有一个标准、一个指引。希望大家多做研究，舆论以及政府更多关注，监管部门也要给出一些指引，否则产业就会比较混乱，都没有统一的规则去执行。”马化腾认为，“业界应该遵循“最小原则”，即不需要的用户数据，企业不应该索取。”
实际上，在去年，吉利董事长李书福也发出过质疑。他提出，“我们个人的商业秘密对话存在一个很大的漏洞，人是透明的，没有任何的隐私和信息的安全”，并把矛头指向微信，其认为“腾讯肯定每天在偷看我们的微信。因为他都可以看的，随便看，这些问题非常大。”
微信团队随即回应称，“我们天天在看你的微信”纯属谣言。微信“不留存任何用户的聊天记录”，聊天内容“只存储在用户的手机、电脑等终端设备上”；微信不会将用户的任何聊天内容用于大数据分析。
马化腾觉得这是对微信，甚至腾讯的最大误会。其公开声明过，网络安全方面腾讯投入很大，建立了大量的安全实验室。“有人说腾讯没有梦想，不善于用数据，不会算法，数据没有打通。”他解释道，“数据不能任意打通。通信、社交、用户行为不能打通，这会造成灾难性的后果。国外很多案例，数据打的太通，会带来很多问题。”
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