振奋人心！苏宁2018年营收突破2453亿，同比增长30.53%！
2019新春伊始，最近，各大企业都在加紧对企业过去一年内的经营收入情况进行分析汇总。2月27日，苏宁易购2018年全年的业绩营收报表就已新鲜出炉——数据显示，苏宁易购2018年全年在商品销售规模领域的营收为3371.35亿元，与去年同期相比增长了38.54%；苏宁易购营收为2453.亿元，与去年同期相比增长了30.53%；综合2018年全年，苏宁易所获归母净利润为133.20亿元。
与近两年来市场上同类电商平台的营销情况进行对比，不难发现，苏宁易购能取得这样的成绩实属不易，不仅年度营收额节节攀升，而且已经连续两年实现了两位数的高速增长，市场覆盖率和用户受欢迎度也远远超过其他同类电商平台。综合各维度数据来看，苏宁易购算的上是电商行业中的翘楚。
众所周知，近两年中国新零售市场正在经历一场前所未有的寒冬——传统零售产业面临转型，新零售产业也急需扩大规模并推进市场全覆盖，零售产业整体呈增长放缓趋势。各大电商平台在零售行业寒冬的影响下，营收呈现明显的增长疲软，对于市场激进的规模扩大更是有些手忙脚乱。
而苏宁易购作为全国范围内首屈一指的电商平台，则抓住了新零售产业变革的好时机，一方面快速紧跟时代大趋势，将互联网体系融入到线上零售产业中，进一步壮大线上平台，以此获得更多老用户的青睐；另一方面，苏宁易购已经意识到仅凭线上电商不足以支持平台的长远发展，开始大力推进线下实体零售店的建设，截止到2018年年底，苏宁已经开设了11064家线下门店。
目前，苏宁在保证线下店铺质量的同时也在尽可能加快店铺的建设速度，想要在未来能达到"万家店"的经营效果，以此精准捕获不同层次消费者，并加快优化完善线上线下全场景布局模式的速度。
"消费是推进社会经济发展最核心的推动力"，当前我国零售电商产业之间的竞争已经进入了白热化阶段，在这场行业寒冬的影响下，苏宁易购能够从众多同类型电商平台中成功突出重围就无疑是其平台实力的体现，同时，苏宁易购的成功也给众多小型零售平台的改革优化做出了优秀示范。
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