跨境电商风云涌动 天猫国际频发力应对挑战
2月28日消息，天猫国际近期动作频频。继上周宣布升级直邮服务后，该公司近日又表示将对跨境商品数进行扩容。
据了解，天猫国际近日发布了进口商品扩容计划，未来一年平台上的跨境商品数将扩充至100万以上。这意味着计划完成后该公司将成为国内首个进口商品数超百万的跨境电商平台。
该公司此次扩容商品品类或与今年元旦起正式实施的跨境电商新政有关。依据新政，跨境正面清单商品新增63个商品类，其中包括热门的酒水饮料、电子家电、食品药品等十个行业。
此次商品扩容也是天猫国际继升级直邮服务后的又一举动。就在上周，该公司发布了《天猫国际直邮服务全面升级3.0标准》公告。据公告显示，该公司将对卖场型旗舰店的商家新增“天猫国际商家的直邮商品需备货在菜鸟海外仓，物流单起点需要从菜鸟海外仓进行发运”的要求。
天猫国际在公告中表示，为配合直邮服务升级标准平稳运行，菜鸟已推出海外仓配直邮模式，可为商家提供海外仓储、打包、订单履行等服务。
除此之外，天猫国际还推出了“品质保障”承诺计划。今年2月12日，该公司宣布将通过品牌授权、服务承诺、质量认证及全链严控等四大举措来保障进口商品品质保障。据悉，该计划在服饰、美妆、母婴、医药保健等9大行业率先推行，商家完成计划审核并通过店铺商品页面向消费者展示，预计今年9月中旬完成。
短短一个月内，天猫国际就发布了多条措施，其发力市场的野心不可谓不明显。该公司加大市场布局力度，或是为了挖掘市场的潜力。据我国海关公布的数据，2018年通过海关跨境电子商务管理平台零售进出口商品总额1347亿元，增长50%，其中出口561.2亿元，增长67%，进口785.8亿元，增长39.8%。
而在业内人士看来，推动天猫国际进行布局的或还有行业内诸多竞争对手。跨境电商行业近期动静不断。就在上周，坊间传出了网易考拉将合并亚马逊中国海外购业务的消息，其中《财经》杂志援引知情人消息称，该项交易已于2018年年底签约，双方未来或将采取换股的方式进行合作。
此后不久，拼多多上线“多多国际”进军跨境电商领域的消息又引发外界的广泛关注。据公开报道显示，“多多国际”目前正在积极招商中，该公司之后还可能会上线单独的多多国际入口。与此同时，主打C2C买手制的跨境电商平台洋码头也在计划推出社交电商平台“全球优选”。据悉，该项目目前还在内测阶段，预计在今年3月正式推向市场。
显而易见，不管是竞争对手“抱团取暖”，还是新玩家强势切入，都会给天猫国际带来不少的压力。对此，有分析指出，跨境电商目前趋势向好，入局者越来越多，行业竞争也变得愈发激烈。天猫国际要稳住头部玩家的位置，要做的事情恐怕还有很多。
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